First, the IOS system is a closed system.
When consumers use their mobile phones to spend on the APP, the platform that provides APP download will extract a part. However, because the IOS system is not an open system like Android, as long as consumers buy the services provided by the APP through the AppStore, they will inevitably go through Apple and will not be divided by multiple platforms like Android. In other words, the order is drawn into this piece, and Apple is exclusive and does not need to share it with others. This is also the main source of income for the AppStore.
Second, influenced by the world environment in 2020.
Because of the epidemic, many countries have implemented the policy of home isolation, which also makes many people need to work or entertain at home, which makes people spend more time and money on applications and games. As one of the two largest mobile phone systems in the world, IOS will naturally have more users. So in this case, the transaction volume of the AppStore naturally rises linearly, and Apple can get more money from it. It is precisely because of this that the revenue of AppStore in 2020 is so much higher than that of 20 19.
Generally speaking, the revenue of AppStore will be so high in 2020, on the one hand, because of its closed ecological environment, and on the other hand, because the global environment in 2020 is different from the past.