1, reply in time
To deal with the crisis of public opinion information, we must first understand the meaning of "public relations crisis of network public opinion information". Public opinion crisis public relations refers to some unexpected events that affect the normal production and business activities of an organization, pose a threat to its survival and development, and then cause losses to its image. Its important feature is "sudden".
In this era of highly developed Internet and media flooding, the crisis of public opinion on corporate websites is spreading at an unimaginable speed. Usually when the organizer is still hesitating, the negative effects of the event have been multiplied.
If the public opinion information of enterprises is not handled properly, it will bring devastating disasters to enterprises. For example, well-known enterprises such as Zhu San and Qin Chi failed to solve public opinion in time and effectively after the sudden crisis, which led to the final closure of enterprises.
Therefore, the first principle of public opinion information on public relations enterprise websites is to respond in time.
When the public opinion crisis of the company occurs, the audience is not only concerned about the damage or compensation caused by the crisis, but also about whether the parties care about their own ideas and give them enough attention.
No matter whether the incident is our fault or not, what we need to do is not to divert the public's attention, but to conduct a public relations network public opinion crisis in time so that the audience can know the whole story at the first time.
Step 2 be honest with each other
The public relations of public opinion crisis of enterprises should be dealt with in a concise and frank way in time, without avoiding the incident and shirking the responsibility, and explain the incident from an objective angle, so that the audience can understand that we will never leave things to time to solve.
The public opinion crisis of public relations enterprise websites needs a frank attitude, and brevity is the primary purpose of gaining public trust, and this is the main task of public relations for public opinion crisis of network enterprises.