20 17 On February 20th, 17, Tuopai Shede issued a decision to change its name from "Sichuan Tuopai Shede Liquor Co., Ltd." to "Shede Liquor Co., Ltd.".
In fact, the reason for "giving up" is that the company's low-end wine revenue has declined; The motivation of "winning" is that high-end wine can make more money.
Tuopai Shede said that according to the company's future development strategic plan, in order to highlight Shede brand, spread corporate culture and further enhance corporate visibility and reputation, the seventh meeting of the ninth board of directors of the company reviewed and approved the Proposal on Changing Company Name.
Tuopai liquor used to be one of the pillar products of listed companies. Now, the word "Tuopai" will disappear from the company name.
Industry analysis reasons
Xiao, an expert in liquor industry, said that the name change of Tuopai seems a bit hasty. Shede is a new brand founded by the company later. Compared with reluctance, consumers have a deeper sense of brand identity with Tuopai.
"Tuopai is willing to change its name this time, and the controversy in the industry is still quite big. After all, Tuopai is an unrepeatable factor and an old-fashioned famous wine with core consumer groups. After renaming, there are uncontrollable factors in its spread. Blind reform is not conducive to the phased improvement of brand value. " Cai, an analyst in liquor industry, told reporters.
It is worth noting that this is not the first time that Tuopai has changed its name. Tuopai Shede changed the company name "Tuopai Qujiu" to "Tuopai Shede" when the company was still a state-owned enterprise on 201.
Refer to the above content: Minnan Net-Tuopai Shede changed its name to Shede. Where to go for high-end liquor and low-end liquor?
China Net-Behind the renaming of Tuopai Shede Wine Industry: Tuopai Shede's revenue declined and she was willing to make big money.