Red: energy. It can bring a sense of urgency and make the heart beat faster. Can be used to attract impulsive shoppers.
Blue: Trust and security. This is why many banks use blue in their signs. Dark blue and dark blue can be used to attract budget-sensitive consumers.
Green: Give people a rich impression. Easy-going Dark green can also be used to attract budget-sensitive consumers.
Orange: aggressive and happy. Can be used to attract impulsive buyers.
Pink: soft and romantic. Can be used to attract female consumers and traditional buyers.
Dark black: powerful and gorgeous. It can be used to dump luxury goods and attract impulsive buyers.
Purple: comfortable and calm. Usually used to promote anti-aging products.
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