Two-thirds of Meihua Mountain, a world-class nature reserve with the reputation of "gene bank of biological species", is located in Liancheng, Fujian. Wild orchids are rich in resources, and are the main producing areas and planting birthplaces of Cymbidium, Cymbidium and Hanlan. Folk orchids have a long history of cultivation. Speaking of Liancheng Orchid, I have to say Rao Chunrong, the leader of Liancheng Orchid Company. 1982, Rao Chunrong graduated from high school and returned to Guihua Village, a small mountain village more than 20 kilometers away from the market town and in the deep forest at the foot of Meihua Mountain. Seeing that merchants from Guangdong often come to buy orchids, he used the unique local orchid resources to establish the first orchid base in the county and led the villagers to plant and cultivate orchids together.
In order to grow orchids well, he tried every means to borrow money, change the growing environment of orchids, build an orchid shed, dig up rare orchids and exotic flowers and herbs in the deep forests, and move orchids to the shed for cultivation. He went abroad many times at his own expense to Malaysia, Singapore, South Korea and other places to learn advanced techniques such as soilless culture of orchids. And his carefully cultivated orchids are also deeply loved by customers, and people who buy orchids are in an endless stream. Especially in 2006, Rao Chunrong's precious orchid "Cold Plum Introducing Spring" won the title of "China Fujian Flower King", and this orchid was bought by a boss in Nanjing at a high price of 350,000 yuan.
Rao Chunrong's story of getting rich quickly produced a chemical reaction in the village. Many villagers followed suit and embarked on the road of raising orchids together. At present, in Guihua Village, almost every household in14/kloc-0 grows orchids, and there are more than 20 households with an annual output value of more than 65,438+10,000 yuan. This alone will increase the per capita income by 3,000 yuan, and orchids will help the people in Guihua Village get rid of poverty and run towards a well-off life, becoming a famous local orchid professional village.
A flower is not spring. Pengkou Town actively played Rao Chunrong's exemplary role, organized farmers from various villages to visit and study his orchid base, and invited him to give technical guidance to various villages. At present, there are more than 800 orchid growers/kloc-0 in Pengkou and surrounding towns and villages.
Building Rambo Garden and Upgrading its Scale
The ship crossed the ocean. Liancheng county party committee and county government fully realize that orchid industry must be developed on a large scale, strengthen enterprises and form industrialization and scale. Liancheng established the Orchid Industry Office and issued "Several Opinions on Accelerating the Development of Orchid Industry", which gave certain policy inclinations in planning land use, base fund subsidies, market promotion, exhibitions, information and scientific research, and provided technical support and market supply and demand information services for the county's orchid industry. Raise special policy support funds, set up orchid industry development guarantee fund, and solve the loan problem of village-level orchid garden scale development and industrial upgrading of large growers; Promote the transfer of land to farmers' orchid professional cooperatives by means of land contracting rights, leasing and subcontracting, and develop orchid planting areas in the direction of scale and industrialization. In 2009, with the strong guidance and support of the county, Rao Chunrong transformed Liancheng Orchid Company into a shareholding system, absorbed large local orchid growers, and introduced Hong Kong Zhongfu Agricultural Science and Technology Co., Ltd. for cooperation, investing 200 million yuan to plan and build an orchid Expo Park covering an area of 1000 mu, integrating ecological leisure sightseeing, festival etiquette, farmhouse music and aesthetic education. On this basis, we plan to build "Pengkou Orchid Street" and build Liancheng Orchid Sales Market by relying on Pengkou Orchid Production and Marketing Street.
Up to now, the county has only invested 2.6 million yuan to support the construction of steel frame shed and orchid bridge in Lanbo Park, and helped the Expo Park to build an orchid production base of 200,000 square meters with more than 300 varieties, with an annual output of 6 million orchids and annual sales of 654.38+0 billion yuan. There are 29 large planters in Pengkou Town, covering an area of 80 1 mu.
Farmers spontaneously organized Liancheng Orchid Association and its Party branch, and on this basis, established Fugui Flower Professional Cooperative, becoming the first flower professional cooperative in Longyan City. Liancheng Orchid Co., Ltd., a leading enterprise, has set up a production base in the form of "* * * *, the enterprise is responsible for seedling, technology and sales, the farmers are responsible for production management, and the industry is purchased by the enterprise at a protective price", organized a large number of growers through cooperatives, and adopted the operation mode of "branch+cooperative (association)+farmer", forming an industrialized operation pattern of "leading enterprise+professional cooperative+farmer". Cooperatives not only provide orchid farmers with seedlings, technical guidance and sales information, but also actively expand the funding channels of orchid farmers in many aspects, drive 24 19 farmers to engage in orchid planting and marketing, build a bridge between farmers and the market, drive farmers to form a professional production consortium, establish a large-scale orchid production base, extend the industrial chain, and make Liancheng orchids radiate to all towns and villages in the county with friends and neighbors as the center. In February last year, Xiao Rao of Neishan in Pengkou Town wanted to expand the scale of orchid planting and needed a loan of 30,000 yuan. Just when Xiao Rao couldn't find a guarantor to worry about, Rao Chunrong came to the door to guarantee him. With his help, the number of small orchids has grown from more than 3,000 to more than 30,000, with a net income of 70,000 yuan a year.
Sing the brand and realize industrialization.
"Liancheng orchids, priceless" lives up to its reputation. 20 10 the second "flower king of Fujian"-the Hanlan treasure "crowned with clouds" carefully cultivated by Rao Chunrong was bought by Mr. Guo of Longhai at a high price of 580,000 yuan.
Liancheng pays close attention to brand promotion, actively sings Liancheng Orchid brand, enhances Liancheng Orchid's popularity and value, and promotes the multiplication of orchid farmers' benefits. Actively participate in the National Bonsai Exhibition, Flower Expo and Orchid Expo, and regularly hold professional exhibitions such as Orchid Expo, New Year's Eve Flower Expo and Orchid Festival to strengthen the foreign exchange and cooperation of the orchid industry. Liancheng Orchid * * * won 226 medals, and won the title of "China Fujian Flower King" for the first, second and third time in a row. Register the collective trademark of "Liancheng Orchid". Officially opened Liancheng Orchid Network on the Internet, and went to the flower market at home and abroad in an all-round way with Liancheng Orchid brand. Liancheng Orchid Logistics Distribution Center was established in Guangzhou, and a direct sales center was established in Xiamen. In Beijing, Shanghai, Nanjing, Tianjin, Dalian, Qingzhou and other more than 40 cities, "Lianchenglan" stores have been set up, and the marketing channels and fields of Lianchenglan have been continuously expanded, so that Lianchenglan can be sold to the orchid planting stories of Rao Chunrong, the orchid king of China, all over the country.
Two-thirds of Meihua Mountain, a world-class nature reserve with the reputation of "gene bank of biological species", is located in Liancheng, Fujian. Wild orchids are rich in resources and are the main producing areas and planting sources of cymbidium, cymbidium and cymbidium.