CSM national network, CSM national network city domain, CSM59 city network, Kuyun (divided into Kuyun national network and Kuyun 52 city), Wang Huan (divided into Wang Huan national network and Wang Huan 52 city), Nielsen ratings, in addition to family ratings, Kuyun Wang Huan national online rate, Nielsen and other indicators.
CSM (Sophomore) is the largest and most authoritative professional ratings survey company in China, established in 1997. It can be said that it has been accompanied by the development of China TV industry. The ratings data released by Sophomore are the core business indicators of David's advertising investment and advertisers' investment in China.
Sophomore data are divided into national network data and central city network data. The survey sample of national network covers sample families in cities, counties and villages all over the country, so it is more representative. The survey sample of central city network is more consumer, so it is more concerned by advertisers. Before 20 15, all major TV stations in China used the data of central city network to attract investment. However, because the data of the central city network often appear abnormal phenomena, it is accused of being polluted. CCTV and Hunan Satellite TV also announced that they would abandon the use of city network data to attract investment and switch to state network data.
With the development of Internet TV, Cool Cloud Interactive emerged as a statistical publishing platform for Internet TV viewing data, and Cool Cloud Eye has attracted the attention of many people in the industry because of its logical data.
Two years after Kuyun appeared, Sophomore launched CSM-Wang Huan, a real-time viewing statistics platform for Benchmark Kuyun, and the viewing data that Nielsen, a famous market research company from the United States, has been releasing (Nielsen provides monitoring and analysis services for market dynamics, consumer behavior, traditional and emerging media, and is a very influential data publishing platform). At this point, the six major networks have basically taken shape.
The so-called "three networks first" means that among many data indicators, three data indicators ranked first in the same period.
(hand code word sorted out, I like it after reading it. Thank you. )
-3. 1 1 update
Thanks to the official praise of Zhihu Science and Technology, hehe.
Read the full text