Why did Akio Toyoda make such a sound at this time? The reason is that the Japanese government has made a plan to ban the sale of fuel vehicles in 2035, and Akio Toyoda made this attack.
Although this seems to be a criticism, according to the author, it looks like a deliberate marketing stunt.
Professional "keyboard man"
Recently, at the year-end press conference of Japan Automobile Manufacturers Association, Akio Toyoda, the head of Toyota Motor Group, poured cold water on the emerging "electric vehicle revolution". He believes that it is too hasty now, and there are huge hidden dangers behind the current market waiting for future people to "fill the pit".
Therefore, "false environmental protection" is the center of his speech. Akio Toyoda said: "In a country like Japan, most of the electricity comes from burning coal and natural gas, and electric vehicles are not helpful to the environment. The more electric cars we make, the more serious the carbon dioxide emissions will be. " Like most people, Akio Toyoda also believes that the development of electric vehicles has no positive effect on environmental protection, and the emissions of vehicles will be compensated during thermal power generation. Such a development policy is incorrect.
In fact, this idea is not wrong and reasonable, but when emissions are transferred from cars to power plants, people may pay more attention to closely related cars than power plants, which has reached "out of sight, out of mind" for consumers.
Times are changing and the market is changing. The once popular BB machine is fleeting. No one expected that the arrival of mobile phones would directly replace the existence of Russian BB machines. At the same time, the position of new energy vehicles in the current market is also very promising to replace fuel vehicles. For this reason, all countries have begun to formulate timetables to ban the sale of fuel vehicles. According to the Japanese market, it is expected that fuel vehicles will be banned in 2035, but hybrid vehicles can still be sold.
Hybrid models are a big market for Toyota, because the Prius came out as early as ten years ago and sold well in the United States. So far, Toyota's hybrid vehicles are still the mainstream of the market, but on the contrary, Toyota has not launched a formal pure electric vehicle in Japan, the United States and China, which is perhaps the most shocking thing for Akio Toyoda.
The slow transition of pure electricity market is a realistic problem facing Toyota. As the head of the company, of course, there are reasons to make the decision of transformation. But now, Toyota's slow transformation has really put itself in some difficulties. Toyota sold 9.835 million vehicles from 65438+ 10 to10/0, while Audi ag sold from 65438+ 10 to/kloc-0.
blow one's own trumpet/horn
After expressing pessimism about the environment and new energy vehicles, just two days later, Toyota announced that it would launch a prototype of a new electric vehicle using solid-state batteries in 20021year. This is also doubtful: Akio Toyoda also likes hype?
Although we have been attacking pure electric vehicles, the actual action is to step up the layout. This year, we set up a joint venture with BYD in China to develop pure electric vehicles. Toyota plans to sell 5.5 million electric vehicles worldwide by 2025, which is quite different from what Akio Toyoda said in the market.
In fact, Toyota's investment in R&D has been spared no effort, which also makes its own car company enduring in the world market. In recent years, Toyota not only has a unique TNGA framework for hybrid technology, but also achieved mass production of 465,438+0% thermal efficiency cars. In 20 19, Toyota's R&D budget reached 1. 1 trillion yen, which was used not only for the research and development of fuel engines, but also for pure electric vehicles.
Among solid-state batteries, Toyota's research and development is in the forefront of the industry. From the beginning, Toyota has no intention to use the most popular lithium battery in the market as a vehicle power battery, which may be the reason why Toyota has never launched a pure electric vehicle. But ask the person in charge of Toyota: Are solid-state batteries polluted? Do they need to be recharged? How much is the difference between carbon emissions and lithium batteries? We can't get these answers now, but Akio Toyoda should have had them long ago.
From the environmental point of view, Japan is a country with oil as the main energy source, and the electricity mainly comes from oil combustion to generate electricity. According to the data of 20 17, oil and natural gas account for more than 60% of Japanese energy, and the China market is also facing the same choice. After all, our power generation equipment also needs a lot of oil and natural gas to support it, but China is vast and rich in resources, and the northern and western parts of China can also use wind power to make up for some electricity and save oil and natural gas.
Under the trend of electric vehicles, no car companies dare to promise to only develop fuel vehicles and give up new energy sources. The trend of electrification is inevitable. Although there are problems such as battery, motor and environment in the process of electrification, these are all difficulties that the automobile will encounter in its development. If the transformation of new energy is easy and pleasant, the new forces of car-making will not exceed 100.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.