Teacher Chen believes that the more limited the resources, the more you should know how to focus on your goals. For entrepreneurs, success comes from simplicity, concentration and repetition. Whether for large enterprises, small and medium-sized enterprises or entrepreneurial enterprises, if the goal concentration strategy is used properly, the company can turn losses into profits at critical moments or find a "shortcut" to success.
Professor Chen's monograph Exploration of Humanized Enterprise Life (China Financial Publishing House) was originally reviewed;
Nisic company was founded in 192 1. At first, it only produced raincoats, swimming caps and other products, which was often in a situation of insufficient orders. Later, it specialized in making urine pad products. How do they plan and divide this specific market segment? At that time, according to a census report, people speculated that the post-war baby boom would bring high demand for baby pads. About 2.5 million babies are born in Japan every year. Nisic believes that diapers are indispensable for babies, so the company decided to specialize in the production of children's diapers and resolutely give up diversification. In the development of enterprises, they constantly develop new materials, design new styles, set up their own R&D centers and set up special reference rooms. It shows urine pads all over the world, which is called "Urine Pad Expo". Through the professional management of the market, we strive to build a "small but refined" strategy and embark on a new road of enterprise management with large sales of small products. Its products not only occupied the Japanese market, but also exported to more than 70 countries around the world, becoming the world's largest professional manufacturer of urine pads. This is a good proof that the target concentration strategy is effectively used to cut into the market.
The above examples make us realize that the more limited our resources are, the more we should know how to focus on our goals. For entrepreneurs, success comes from simplicity, concentration and repetition. It's like a person. An all-round person may not be successful, but focusing on one point of development, such as doing only one thing in his life, may be successful. This is because it is added every day, so the major will be integrated. Secondly, the choice of market segments is also very important. If it is, if it is an entrepreneurial company, try to choose a smaller market segment and a more concentrated target group, such as "e-commerce website focusing on food", which requires a keen insight into the market. In short, whether for large enterprises, small and medium-sized enterprises or entrepreneurial enterprises, if the target concentration strategy is used properly, the company can turn losses into profits at a critical moment or find a "shortcut" for the company's success.
Professor Chen, CEO of Global Germany, introduced;
Famous economist, professor of finance, doctoral supervisor, the first batch of doctoral students in statistics in China. At present, he is the vice president of China Shanghai Investment Association, an expert member of China Business Federation, an expert in the evaluation of National Natural Science Foundation, an expert in the operation of China's first personalized capital, and the host of Shanghai TV Station's "Real Estate Nighttalk". He has won nearly 20 national, provincial and ministerial excellent scientific research awards, and served as an independent director of listed companies and multinational companies such as Baibai, Bus and Anbaili. Professor Chen is good at practical solutions, timely and effectively solving practical problems of enterprises, especially using financial expertise to enhance the sustainable competitive advantage and profitability of enterprises, amplify the value of enterprises, continuously create value, and promote the successful listing of enterprises.