Buick:
Brand concept: peace of mind, Philip Burkart goes to Wan Li Road.
Buick brand is the first brand of Shanghai General Motors.
1998 12 17, the first Buick New Century sedan manufactured by Shanghai General Motors rolled off the production line at Pudong Jinqiao Base, and this international automobile brand with a glorious history of 100 years began another glorious journey in China. From April 65438 to April 0999, the first batch of Buick cars were rolled off the assembly line in batches, and now the number of Buick cars in China has exceeded 4 million. Today, Buick brand has formed three product lines, including LaCrosse, Regal, Yinglang GT, GL8 series of high-end comfortable cars. High-end coupe series headed by Regal GS and Yinglang XT; And the high-end SUV series composed of Angola and Angola. As an outstanding representative of Buick's new generation products, they have built a strong product strength beyond their peers by virtue of leading market design and BIP Buick intelligent driving system, and become the best-selling products leading the mainstream market segments.
As a pioneer of the world automobile industry and one of the powerful promoters of the industry development, Buick has demonstrated the brand connotation of the times and style with groundbreaking technology and design achievements in the 1 10 years since its establishment, which clearly embodies the brand spirit of "breakthrough, innovation and enterprising" that Buick Century adheres to. In China, Buick inherits and constantly interprets this enterprising spirit of surpassing itself and breaking through innovation. Today's Buick brand has opened a new era of "European and American scientific and technological innovation experience", entered a new round of rapid development, and is moving towards a cumulative production and sales of 5 million vehicles.
Chevrolet:
Brand concept: love my love
June 65438+1October 65438+August 2005, Shanghai General Motors released the Chevrolet brand, officially opening the "first year of multi-brands".
Since entering the China market in 2005, Chevrolet has sold more than 2.5 million vehicles in China, making it one of the most important markets in the world. Through the continuous understanding and development of China market demand, Chevrolet's product camp in China has steadily expanded, forming a "full range" product layout. Our products include Mai Rui Bao, copaci, Cheng Jing, Cruze, Aveo, Sail, Comalo, Vovolanda and so on. The product matrix covers a number of market segments such as mid-to high-end cars, mid-level cars, compact cars, SUVs, luxury sports cars and new energy vehicles. Today's Chevrolet brand has become the first choice for struggling young people and young families. By understanding and grasping the hearts of young people, it constantly meets their automobile consumption needs and becomes their partners and witnesses on the road to struggle.
Chevrolet was founded in Detroit, USA on 19 1 1. It is a well-known automobile brand with a history of 100 years. It is rooted in authentic American culture and is the global mainstream brand of General Motors. In the past 100 years, Chevrolet sold more than 200 million vehicles, covering six continents except Antarctica 140 countries. China is Chevrolet's third largest passenger car market in the world, second only to the United States and Brazil.
Cadillac:
Brand concept: eye-catching style
On June 7, 2004, Shanghai General Motors released the Cadillac brand.
Since entering China, Cadillac has made breakthroughs in products, services and brand marketing, and has gradually become a favorite brand of luxury car consumers in China. By 2004, Cadillac had 6 products and 23 models, covering many market segments such as mid-level luxury cars, high-performance luxury sports cars, mid-level luxury SUVs and full-size luxury SUVs, with more than 65,438+000 authorized dealer outlets, covering more than 80 cities and regions in China.
20 12 On February 25th, Cadillac released a brand-new luxury car XTS in China, which opened a new chapter in the development of Shanghai General Motors Cadillac brand in China. In the next five years, Cadillac will go hand in hand in product planning, technological innovation, capacity layout and channel expansion, aiming at the "Double Ten Strategy", and strive to achieve an annual sales volume of 654.38 million vehicles in China in 2065.438+05, and a luxury car market share of 654.38+00% in 2020. In the next five years, Cadillac will gradually build a brand-new product matrix with three product lines of luxury coupe, luxury car and luxury SUV as the main body, and make further innovations and breakthroughs in luxury, safety, comfort, control, intelligence, human-computer interaction and new energy technology, so as to bring more "eye-catching" products to luxury car consumers in China and let this luxury brand with 1 10 years of eye-catching style continue to write in China.