However, Xiaomi's middle-level Wang Kun's phrase "He who gets the diaosi wins the world" triggered a negative crisis of Xiaomi. Reebs experienced two worlds of ice and fire overnight, which is really ridiculous.
Before Xiaomi, Lei Jun's company was called Jinshan, and its product was called Drug Overlord. It is tall enough to struggle to survive between Kaspersky and 360. Later, Lei Jun founded Xiaomi, aiming at the promising consumer electronics market. The company mainly focuses on Xiaomi series mobile phones, and later independently developed a downward-extending sub-brand Redmi. In just over ten years, Xiaomi Group has become the youngest Fortune 500 company, and established a huge ecological circle with Xiaomi series mobile phones as the core, covering almost all household appliances and consumer electronics industries.
The rapid development of Xiaomi in the past decade has benefited from the huge demand of smart mobile communication, smart home and consumer electronics market. What is particularly crucial is that Reebs is keenly aware of the rapid rise of young consumer groups, firmly grasps the consumer psychology of diaosi, and meets the consumer demand of diaosi, thus rapidly growing into the top 500 in the world. In fact, it is the only way for the rapid development of Xiaomi Group.
In recent years, the success of many innovative companies mainly depends on two points: one is to actively embrace internet innovation, and the other is to firmly grasp the diaosi group. E-commerce, live broadcast with goods, take-away errands, consumer finance, etc. Which one is not aimed at young consumers to innovate and reach into the trouser pocket of diaosi? Another common feature of these successful companies is that their names are particularly vulgar, and some of them are simply vulgar. But this naming strategy caters to the current traffic force, which is simple and easy to remember and spread. Look at the following names, millet, potato, edamame, watermelon, ant, flying pig, donkey mother, which is better?
It is clear that Xiaomi wins the world, but because a middle-level woman set off a hot search, all kinds of ghosts and gods criticized. Why? Listen to me.
First of all, there are some things you can do, but you can't just say them. Xiaomi started with diaosi, but the phrase "diaosi wins the world" is not casually said. Just like the live broadcast now, cutting leeks is tender and old, but you can't call them fans. Family members, Lao Tie and leeks are very happy.
Secondly, some words should be divided into occasions, and some words should depend on who will say them. There is no problem with internal meetings and private chats, but it is not suitable for external publication and academic exchanges. However, if Lei Jun said this, I'm afraid that the rice noodles will have a collective climax, but Wei Wang said this, which many people thought was insulting rice noodles. For example, if a big leader touches your head and says that the young man is awesome, you will feel flattered. If the leader's entourage touches your head and says that the young man is awesome, do you think he is scolding your ancestors?
After the diaosi incident was fermented, Xiaomi Group reacted quickly enough. The apology notice was posted as soon as possible, and Wang Ma apologized and asked to resign. This matter has probably come to an end and gradually cooled down. But a quick response is not necessarily good. Winning the world is Xiaomi's corporate culture, but a middle-level woman was laid off and carried a pot, so although the wound was cut with a knife, it was difficult to heal. In fact, the correct way is to be responsible for Reebs' righteousness, and the middle-level king will be fined for three months, which will not only make the parties bear the responsibility and be punished, but also make them look full of humanity. Hot search can be cool, and even pull back a city.
Family statement.