Shenyang Huarun Snowflake Beer Co., Ltd. held a joint venture signing ceremony.
1March 28, 996
Dalian China Resources Beer Co., Ltd. held its founding ceremony.
1996
Shenyang Huarun Snowflake Beer Co., Ltd. held a share transfer signing ceremony. China Resources Beer (China) Co., Ltd. held 90% equity of Shenyang Huarun Snowflake Beer Co., Ltd. 1996, and China Resources Beer (China) Co., Ltd. acquired 67.5% equity of Yibao Food & Beverage (Shenzhen) Co., Ltd.; In the same year, Ipoh sold more than 50,000 tons of pure water.
1997 65438+ 10/0/8
Mianyang Huarun Beer Co., Ltd. was established.
1February 24, 998
Jilin Huarun Beer Co., Ltd. held its opening ceremony.
65438+June 0998 1 1
The second phase expansion project of Dalian Huarun Beer Co., Ltd. was completed, and the output increased from 80,000 tons to 6,543,800 tons.
1June 4, 999
The completion ceremony of the 280,000-ton beer expansion project of Jilin Huarun Beer Co., Ltd. was grandly held. The completion of this project indicates that the production capacity of Jilin Huarun Beer Co., Ltd. has jumped to the first place in Jilin Province.
1June 23, 999
Tianjin Huarun Beer Co., Ltd. was established.
1August, 999
Tianjin Huarun Beer Co., Ltd. invested 65.438+300 million yuan to carry out the expansion project of 200,000 tons.
1999 1 1 month
Through re-acquisition, China Resources Beer (China) Co., Ltd. wholly holds Ipoh Food & Beverage (Shenzhen) Co., Ltd. ..
199965438+February 28th
Anshan China Resources Beer Co., Ltd. was established.
August 2000 18
Mianyang Huarun Beer Co., Ltd. completed the technical transformation and expansion project with an annual output of 200,000 tons and became one of the largest beer producers in Sichuan.
2000 10 month
Tianjin Huarun Beer Co., Ltd. held a ceremony to celebrate the completion of the 200,000-ton expansion project.
2000165438+123 October
Anhui Huarun Beer Co., Ltd. held the unveiling ceremony.
March 23, 2006 5438+0
Liaoyang Huarun Yue Mei Beer Co., Ltd. was established.
200 1 April
Leshan China Resources Beer Co., Ltd. was established.
200 1 June 18
Heilongjiang Huarun New Samsung Beer Co., Ltd. (now renamed Harbin Huarun Beer Co., Ltd.) held a plaque unveiling ceremony.
2001101October 28th
Sichuan Huarun Lan Jian Beer Co., Ltd. was established.
200 1 10 month
Changchun China Resources Beer Co., Ltd. was established.
May 2002
Wuhan China Resources Beer Co., Ltd. held the unveiling ceremony.
2002 10 month
Panjin China Resources Beer Co., Ltd. was established.
165438+2002 10 month
Anhui Huarun Beer Co., Ltd. took the lead in creating a new record that the production and sales of Anhui beer industry exceeded 200,000 tons.
In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to build Snow Beer into a national brand. Snowflake beer is deeply loved by beer lovers all over the country with its fresh and refreshing taste and aggressive and challenging brand personality, and has become the favorite beer brand of contemporary young people.
65438+February 9, 2004
China Resources Snow Beer and Zhejiang Xiling Beer Co., Ltd. jointly invested in the establishment of China Resources Xiling (Hangzhou) Beer Co., Ltd., with a total investment of 220 million yuan. After the establishment of the joint venture company, a new production base with an annual output of 654.38+10,000 tons will be built. The final production capacity will be expanded to 200,000 tons. To lay a solid production foundation for the company's next development in Hangzhou market.
June 5, 2004 to1October 38, 2004
China Resources Snow Beer wholly acquired the former Xizang Autonomous Region Changdu Xueyuan Brewery and established China Resources Snow Beer (Tibet) Co., Ltd., which established a base in the highest place in the world.
September 2004
With the purchase price of US$ 765,438+000,000 and the debts to be assumed upon completion of the acquisition, China Resources Snow Beer successfully acquired all the rights and interests of its beer business in China from Australian Lion King Nathan Co., Ltd. (or "Lion King"), including its three breweries in Suzhou, Changzhou and Wuxi, with a total production capacity of 565,438+06,000 kiloliters. The acquisition of China Resources Snow Beer not only enables it to enter the Jiangsu market, but also provides a powerful platform for it to establish a dominant position in the East and South China markets. In terms of layout, it has more long-term significance to construct the connection of regional advantageous markets such as Zhejiang, Anhui, Jiangsu and Hubei.
August 26(th), 2004
China Resources Snow Beer (China) Co., Ltd. invested 680 million RMB to build a new brewery in Dongguan. The production capacity of the new brewery will reach 300 kiloliters. The plant is expected to start construction in June, 2004 +065438+ 10, and will be built in strict accordance with international standards, which can not only produce high-end beer, but also produce pure draft beer. It will be mainly used to produce the national brand Snow Beer of China Resources Snow. After the factory is completed, China Resources Snow Beer will spread all over Northeast China, North China, Central China, East China, Southwest China and South China.
August 2004 10
China Resources Beer (China) Co., Ltd. was officially renamed China Resources Snow Beer (China) Co., Ltd.
On July 8, 2004, China Resources Snow Beer (Wuhan) Co., Ltd. held the foundation stone laying ceremony for the expansion project of 654.38 million tons draft beer production line.
2004-05 18 China Resources Beer announced in Hong Kong today that China Resources Beer will form a joint venture with Anhui Jinlong Group and record the income of Jinlong Group's two breweries in Shucheng and Lu 'an.
On March 9, 2004, China Resources Beer Co., Ltd. and Zhejiang Qianbeer Group Co., Ltd. held the signing ceremony of joint venture equity transfer in Hangzhou today. The two sides announced the joint operation of "Zhejiang Qianbeer Co., Ltd.", which indicates that China Resources Beer, as a leading enterprise in China beer industry, has achieved a new breakthrough in regional layout.
65438+2003124 October
Beijing China Resources Beer Co., Ltd. was established.
September 23(rd), 2005
Zhejiang Qianpi Co., Ltd. was renamed as China Resources Snowflake Beer (Zhejiang) Co., Ltd. ..
September 2005
China Resources Snow Beer (Tianmen) Co., Ltd. was established.
On April 1 1, 2005, China Resources Snow Beer (China) Co., Ltd. announced in Beijing that it had reached an agreement with Fuyang Municipal Government to acquire the assets of Fuyang Snow Beer Co., Ltd. in cash of 654.38+25 million yuan. The acquisition has opened up the northwest Anhui market for China Resources Snow Beer in addition to Hefei and Lu 'an, which already have considerable advantages, which is helpful to continue to promote the sales of Snow Beer in Anhui market and further consolidate the established market position of China Resources Snow Beer in Central China.
February 27(th), 2005
China Resources Snow Beer (Yichang) Co., Ltd. was established.
65438+February 2, 20061
China Resources Snow Beer (Xing 'an) Co., Ltd. was established.
65438+ February 65438+ May 2006
China Resources Snow Beer (China) Co., Ltd. announced today that it has acquired the beer business-related assets of Shanxi Yueshan Beer Co., Ltd. and Inner Mongolia Mengyuan Liquor Co., Ltd. at a consideration of about 654.38+39 billion yuan (including inventory) and 37 million yuan respectively.
65438+February 5, 2006
In the selection of the most valuable brands in China in 2006, the brand value of "Snowflake" was1165438+85 million yuan.
65438+February 2006
The General Administration of Quality Supervision, Inspection and Quarantine approved the exemption of Snow Beer (below 500ml) and issued the product quality exemption certificate.
July 24(th), 2006
China Resources Snowflake Beer Company announced today that it has acquired 65,438+000% equity of Zhejiang Yin Yan Beer Co., Ltd. and assets of Anhui Huaibei Wang Xiang Beer Co., Ltd. at the consideration of 338 million yuan and 865.438 million yuan respectively. April 6, 2006
China Resources Snow Beer (Heilongjiang) Co., Ltd. was established and held a groundbreaking ceremony for the new factory.
On February 9th, 2006, China Resources Snowflake Beer (China) Co., Ltd. announced in Beijing that it would acquire 85% equity of Fujian Quanzhou Qingyuan Beer Co., Ltd. (referred to as "Qingyuan Beer") for about 72 million yuan, thus successfully realizing the production layout of China Resources Snowflake in Fujian.
65438+February 9, 2005
Qinhuangdao Yanshan Industrial Company signed a contract with China Resources Snow Beer (China) Investment Co., Ltd. to establish China Resources Snow Beer (Qinhuangdao) Co., Ltd. as a joint venture.
June 2007 15
China Resources Snow Beer (Guizhou) Co., Ltd. was established in Guiyang.
April 2007
Mongolian Bataan Liquor Co., Ltd. joined China Resources Snow Beer (China) Co., Ltd. and formally established China Resources Snow Beer (Hulunbeier) Co., Ltd.
March 27(th), 2007
China Resources Snow Beer (China) Co., Ltd. held a press conference in Beijing, officially announcing that the national production and sales volume of China Resources Snow exceeded 5 million kiloliters, and the sales volume of a single snow exceeded 3 million kiloliters, ranking first in the national sales volume.
65438+2007129 October
China Resources Snow Beer (Xing 'an) Co., Ltd. held a plaque unveiling ceremony. China Resources Snow Beer (China) Co., Ltd. invested 37 million yuan to acquire the beer business-related assets of Wulanhaote Mengyuan Liquor Co., Ltd., and China Resources Snow Beer (Xing 'an) Co., Ltd. was established. Mengyuan Liquor currently has a production capacity of 50,000 kiloliters. After the acquisition is completed, China Resources Snow will invest 20 million yuan to increase the production capacity to 60 kiloliters.
2007 65438+126 October
China Resources Snow Beer (Heilongjiang) Co., Ltd. is a modern brewery invested and built by China Resources Snow Beer (China) Co., Ltd. in Harbin, which has advanced international level and is in a leading position in China. It was officially put into production on June 26th, 2007. The newly-built China Resources Snow Beer (Heilongjiang) Co., Ltd. has a total investment of 350 million yuan, and the overall design capacity is 460 kiloliters/year. The first phase of the project will reach 230 kiloliters per year.
June 65438+10/October 65438+September 2007
Anhui Shengli Brewing Co., Ltd. formally joined China Resources Snow Beer (China) Co., Ltd. and established China Resources Snow Beer (Chuzhou) Co., Ltd.
65438+200714 October
China Resources Snow Beer (China) Co., Ltd. (hereinafter referred to as "China Resources Snow") announced in Beijing that it will acquire 0/00% equity of Lan Jian (Group) Co., Ltd./KLOC in cash of 2.5 billion yuan. After the transaction is completed, China Resources Snow will hold 65,438+000% equity of Sichuan China Resources Lan Jian 65,438+04 Brewery (62% before the acquisition) and 65,438+000% equity of Sichuan Lan Jian Group (Guizhou) Waterfall Brewery Co., Ltd., with a cash of 654.38 billion yuan and a trademark of "Lan Jian".
Since 2002, Snowflake Beer has been officially recognized as "China Famous Trademark" by AQSIQ for many times. In September 2007, the Trademark Office of the State Administration for Industry and Commerce recognized "Snowflake" as a "well-known trademark in China".
In 2005, Snow Beer became the first beer brand in China with a single product sales volume of 65,438+0,580 kiloliters. In 2006, Snow Beer became the fastest growing and most valuable beer brand in China, with a brand value of1165438+85 million yuan. After ranking first in China in 2006, the sales volume of single snowflake reached a new high in 2007, winning the first place in China beer industry again with the sales volume of 565,438 438+ 10/100,000 kiloliters.
In 2007, the brand value of Snow Beer reached 65.438+03.658 billion yuan.
In 2008, Snow Beer continued to make great strides, and the sales volume of single product reached 665,438 438+ 10/100,000 kiloliters. At the same time, it continues to rank first in China beer industry, with a brand value of 65.438+05.309 billion yuan. Today, China Resources Snow Beer has developed from a single factory in Shenyang to a beer group with more than 60 domestic manufacturers. Snow Beer has developed from its own brand in Shenyang to the whole country, and has become a well-known brand in China with a brand value of 654.38+05309 billion yuan. Snow Beer was successfully selected as the designated liquor of CPPCC, which is closely related to its strong self-strength and the status of domestic best-selling beer brands.
The bidding war for West Lake Beer is over.
Last night, China Resources Snow pressed Tsingtao Brewery for 268 million yuan, and acquired 45% equity of Hangzhou West Lake Brewery Asahi Co., Ltd. and registered trademarks such as "West Lake" 16. West Lake Beer has a history of more than 50 years. The original controlling shareholder is Asahi Beer, which has been selling well in the local area. A few months ago, the market rumored that Tsingtao Brewery was close to completing the acquisition of the equity of West Lake Beer, and Tsingtao Brewery's entry into West Lake was once considered a foregone conclusion. Last weekend, Asahi entrusted Tsingtao Brewery to manage its 55% stake in West Lake Brewery. However, at yesterday's public bidding site, it was finally won by the later China Resources Snowflake.
Wang Qun, managing director of China Resources Snow Beer (China) Co., Ltd. said that at present, Snow has five breweries in Zhejiang. After winning West Lake Beer, Snowflake's production capacity in Zhejiang will reach 2 million tons, making it the largest local beer enterprise.
On April 20 10, China resources snowflake wholly acquired yuequan beer in Zhumadian, Henan province, marking the official establishment of snowflake beer in Henan province.
2010165438+1On the morning of October 26th, the foundation stone was laid for the project of China Resources Snow Beer (Zhumadian) Co., Ltd. with an annual output of 200,000 liters.
20 1 1 65438+1October11,China resources snowflake officially announced in Zhengzhou that China resources snowflake had wholly acquired oak beer. This acquisition is another heavy blow to the Henan market after a lapse of one month.
20 1 1 On February 23rd, China Resources Snowflake obtained the right to use the "Santai" trademark and its marketing channels through the asset integration of Jiangsu Santai Beer Co., Ltd. After the acquisition of Santai Beer, the local share of Snowflake will increase to 34%.
20 1 1 At 9: 00 a.m. on March 28th, 2008, it was orally announced in the conference room on the third floor of Shangqiu Brewery in Henan Province that China Resources Snow Beer Group had successfully acquired Blue Brand Group.
On 20 1 1 March11day, China Resources Venture acquired 2 1.37% of the shares of Jinwei Beer for1.60 billion yuan.
On February 27th, 2065438+0/KLOC-0, the foundation stone was laid for China Resources Circular Economy Industrial Demonstration Zone in Hezhou, Guangxi, and China Resources Snow Beer Guangxi Project was officially launched in Lianshan Town, fuchuan yao autonomous county.
20 1 1 On August 2, 2008, China Resources Snow officially announced in Beijing that it would acquire 55% equity of Hangzhou West Lake Beer Asahi (Stock) Co., Ltd. for 270 million yuan. This acquisition is to further increase the shares of West Lake Beer after China Resources Snowflake successfully won 45% equity of West Lake Beer and the registered trademark of "West Lake" and other 16 on 20 10/29 for 268 million yuan.