1, further consolidating its position.
We know that there are two brands that are the most powerful in domestic dairy industry, one is Mengniu and the other is Yili. Although Yili rose earlier, Mengniu came from behind, and after some efforts, it achieved no less achievements than Yili. It can almost be said that we are now competing with Yili Group, so this cooperation will definitely accelerate Mengniu to consolidate its position.
2. Deepen the influence of Coca-Cola.
Although Coca-Cola is the big brother in the field of Coca-Cola, its competitors still exist, and it is said that Coca-Cola's business has been declining all the time, so this cooperation can be said that Coca-Cola Company deliberately did it to strengthen its influence.
Step 3 create a new brand
We mentioned that Coca-Cola Company or Mengniu Company are both beverage companies. If the giants of the two beverage companies cooperate, some new products will definitely appear, and this new product will definitely have certain influence, so it is very likely that in the near future, the two companies will definitely launch a product that will affect the industry.