1. Rich product range: Hongdequan wine has a rich product range, covering from high-end to low-end, which can meet the needs of different consumer groups.
2. Unique brewing technology: Hongdequan adopts natural brewing and traditional koji-making technology, and pays attention to the control of brewing process and quality assurance, so that its products have unique characteristics and advantages in taste and aroma.
3. Low degree of brand internationalization: Compared with other well-known liquor brands in China, Hongdequan liquor brand has a low degree of internationalization and lacks brand culture and means of communication that are in line with the international market.
4. Facing fierce competitive pressure: Hongdequan Liquor Industry is in a highly competitive industry, facing strong pressure from other well-known liquor brands, and needs to continuously improve its quality and marketing ability to maintain its competitive advantage.