However, since July, 2007, Lotte Group supported the arrangement of American golf course in NSW, Korea? Sade? The anti-missile system aroused public anger in China, which caused an uproar, which not only made our government dissatisfied, but also met with spontaneous resistance from ordinary people. In one year, Lotte Supermarket sold 96 stores from the original 1 12 stores, and the rest closed down one after another, with a total loss of1500 million.
In fact, the sales situation of Lotte Supermarket opened by Lotte in China is not ideal, just because China has a large population, huge market and great potential, Lotte especially wants to continue to develop in China. It has invested about RMB 265,438+billion in Lotte Mart. What a pity! Sadr incident? As soon as this happened, all the efforts of Lotte Group went up in smoke.
Even if the president of Lotte Group publicly declares that he loves China very much, it will not help. After all? Sadr incident? Is an act that endangers China's security, and we will never allow it, so we are determined to resist Lotte.
Maybe there are still a few people who don't know what Sade is. Let me look at science. Sadr (Terminal High Altitude Area Defense) is an American land-based theater anti-ballistic missile system, which intercepts attacks in the terminal flight stage by means of collision and destruction. ? Sade? The system has always been regarded as a core component of the US missile defense system. So? Sade? Entering Korea has caused concern among all parties, and South Korea is becoming a part of the global anti-missile system of the United States.
Lotte's signing of the land exchange agreement means the deployment of the United States and South Korea? Sade? The obstacle has been removed. Have you entered the whole process? Fast lane? . The United States and South Korea promote deployment in South Korea? Sade? The anti-missile system has seriously damaged the strategic balance of the region, seriously damaged the strategic security interests of relevant countries in the region, including China, and is not conducive to maintaining peace and stability on the Korean Peninsula. This is also the reason why China people unanimously boycotted the Korean Lotte Group.
Later, in order to save the declining sales performance, Lotte Group kept lowering the commodity prices in supermarkets. They think that in this way, China people will not hesitate to snap up, hit China people in the face and turn themselves over. Unfortunately, no matter how Lotte reduced the price, China people just refused to buy it, and eventually Lotte Group withdrew from the China market.
However, the loss of China market does not mean that Lotte will never recover, because the world market is huge. Lotte quickly adjusted its operation ideas and turned its attention to shopping centers in Southeast Asia. Later, many duty-free shops were opened in Southeast Asia, and the operation was not bad.
If the good business conditions can be sustained, it is only a matter of time before Lotte Group wants to regain its glory. However, after completely offending China people, Lotte Group, a big cake in the China market, can't eat it for the time being. However, there are no eternal enemies in this world, and time can change everything. Perhaps Lotte will re-enter the China market in another form in the future.