Microsoft wants everyone to have a computer on their desk. Thirty years later, this idea has created the greatest company in the world. Ikea's simple style and customized design are great because they are committed to eliminating class differences and disparity between the rich and the poor.
The standard to measure an enterprise to become a great enterprise in the future should be a universal spirit to repay the society. Therefore, those respected enterprises often rise in the grass and are in the downstream of the value chain. Strangely, this spirit can often bring unexpected results to the "end of the food chain". Because real wealth always comes from the bottom of the pyramid.
106 years ago, George Merck, the founder of Merck Pharmaceutical Company in the United States, said: "We should always remember that our purpose is to save people, not to make profits. If we remember this, we will never make a profit. The clearer we remember, the greater the benefits. " As a result, this enterprise has reached the other shore of "best performance" and "everlasting foundation" from the starting point of "most respected".
Greatness is not a result, but a goal and vision that is always ahead. No matter how much wealth you create, only enterprises that can change the lives of ordinary people are the greatest. In the process of achieving the goal, such enterprises bring not only the value of products and services to the world, but also the business rules and business culture recognized by the world. Freedom, equality, fraternity and happiness ...
"Building a house only for the rich", tainted milk powder and donation door … are not only a torture to the entrepreneur's soul, but also a satire to the entrepreneur's wisdom. Fortunately, we still have Suning, Alibaba and New Hope ... Although they are not very strong, let alone great, the benefits and monuments they have brought to the "bottom of the pyramid" have far exceeded the role of wealth.
So, where you sail, please be merciful first; When you pursue fame and fortune, please be mindful of your life first; If you are in a dilemma, please put universal values throughout.