Mr. Jun Ye went to the United States to study through the CUSPEA project funded by Professor Li Zhengdao. He holds more than 50 American patents and has won many industry awards, including 1998 Invention Award of Semiconductor Research Company. Innovatively invented a number of cutting-edge technologies and algorithms, and solved a number of problems that have plagued the industry for many years. In 2002, based on his research results at Stanford University, Jun Ye co-founded Brion Technologies, Inc., as the president and CTO, responsible for the company's technology research and development and intellectual property rights. 20 10, as the sole representative of the semiconductor manufacturing industry, was invited by the American Academy of Engineering to attend the American Frontier Engineering Seminar (20 10) composed of 86 young technical leaders.
The technical team members of Fengdun Technology Chu Yuan Co., Ltd. include:
Cao Yu is the vice president of R&D and the chief product officer of Fengdun Technology Chu Yuan Technology Company, responsible for the startup engine and data server project and technology development.
China technical team's exhibition route, product marketing and management.
Chen is the technical vice president of Fengdun Technology Company.
Roya is the vice president of application software of Fengdun Technology Chu Yuan Technology Company.
Wei Zhaung is the technical director of Fengdun Technology Chu Yuan Technology Company.
Feng is the technical manager of Fengdun Technology Company.
Kan Yinghai is the technical director of Fengdun Technology Chu Yuan Company and the director of Shanghai R&D Center.
Zhao Kai is the technical director of Fengdun Technology Chu Yuan Technology Company and the director of Xi 'an R&D Center.
The establishment of Fengdun Technology Chu Yuan Company follows the future development purpose of Ye Hao Science and Technology Communication. Ye Hao has been committed to developing forward-looking and market-oriented Internet advertising technologies and services. IDigger advertising monitoring data analysis system and AFP media advertising management system independently developed by Ye Hao have been used by hundreds of commercial websites and advertising companies, accounting for more than 70% of the online advertising software market in China. Established in 2004, Ye Haokuantong, a supplier of precision marketing platform, is the earliest and largest advertising network delivery platform in China. After several years' efforts, it has provided services to many well-known brand enterprises, advertising agencies and media partners around the world, with more than 1,000 customers, covering almost all industries. SMARTcreative rich media publishing collaboration platform: the leader of China rich media advertising publishing market
It is applied to four major portals and various commercial vertical portals, and is the only designated rich media delivery technology provider in Microsoft MSN Greater China.
Support floating layer, window, 3D, multiple definitions, etc. , and publish rich media advertisements in various forms.
Support intelligent functions such as precise orientation, data monitoring and multi-dimensional reports.
SMARTmedia Intelligent Display Advertising Network: the earliest and largest precision advertising communication network developed in China.
Massive media library resources cover more than 800 million daily page views and more than 90 million daily independent visitors.
Diversified advertising forms, such as window, floating layer, patch, 3D, multi-definition and other display advertisements.
Through multi-dimensional orientation technology and cross-network integrated delivery, it will continue to help advertisers improve ROI. Ye Hao explained that China's largest digital advertising agency has a senior network marketing planning and service team, focusing on providing digital integrated marketing services for brands, including strategy formulation, creative production, media planning, media delivery, mobile Internet marketing, social media marketing and e-commerce advertising network.
1. Brand digital promotion strategy formulation
A series of activities to help enterprises shape their own and product brand image have been widely recognized by consumers, establishing a good corporate and product image and improving brand awareness, reputation and characteristics.
2. Creative production
We can help you combine network technology with innovation ability to create a brand experience in the Internet field. By encouraging, maintaining and optimizing users' online experience on customer brand websites, we can enrich digital brands as an extension of offline brands.
3. Media plan
We can help you master the changes of network marketing information, environment, users, competitors, website platforms and related applications, create, maintain and optimize an integrated network marketing information system, and combine it with offline marketing information to provide real integrated marketing information.
4. Media delivery
We can help you explore all the opportunities of leverage adjustment, advertising space, investment sponsorship and advertising editing, and use them as an effective medium to integrate direct brand advertising or direct response activities. Continuous research on users' online habits, website efficiency and effect payment will optimize the effect of activities.
5. Mobile Internet Marketing
1) Massive media coverage integrates the advertising resources of more than 1000 mainstream mobile media and clients, covering more than 95% of the mobile Internet value traffic in China.
2) Unique mobile advertising technologies, such as intelligent targeting technology, mobile advertising adaptation technology and real-time advertising effect optimization technology.
3) Accurate orientation is based on spatio-temporal orientation (time and region).
According to terminal positioning (operator brand, mobile phone brand, model).
According to the user's behavior orientation (male, female, young people, etc. ).
Positioning according to mobile phone attributes (mobile phone retail price, functional attributes).
4) APP marketing provides the brand with the design, production and promotion of APP applications.
Provide built-in advertising push service for different mobile phone operating systems.
6. Social media marketing
Business scope:
1) platform construction: establish a social platform for enterprises/brands, involving portals, vertical media, forums, sns websites, Weibo and other fields.
2) Interactive marketing: realize the benign interaction and deep communication between enterprises/brands and consumers through social means.
3) Dialogue and communication: manage the reputation of enterprises/brands on social media platforms and realize the characteristics of S-CRM in social media marketing.
Advantages:
Technology: Great technical background makes social media marketing more accurate, systematic and standardized.
Resources: background of big companies, accumulated media relations, celebrities, opinion leaders and other resources.
Integration: The good service of the whole value chain makes social media marketing have more extension and space.
7. E-commerce advertising network
Ye Hao interprets e-commerce advertising network services, including platform construction, brand marketing, effect marketing and data research.
1) The construction of enterprise-level retail platform will win business opportunities quickly. According to customers' needs, modular development, API interface and docking with third-party application plug-ins will be adopted to provide a safe and stable underlying architecture to help enterprises quickly build brand shopping websites.
2) brand marketing, that is, value maximization, is aimed at the region, time and scene of brand advertising; Control the exposure frequency.
Brand advertising behavior, content, positioning and marketing of new and old customers.
3) Maximizing the ROI of effect marketing depends on the closed-loop mode of effect delivery over the years, so that SEM delivery can get a higher rate of return.
Through the behavior analysis, screening and scientific classification of keywords, each keyword can produce value.
By setting the keyword delivery area and controlling the budget, each keyword can effectively reach the target users.
Through the creative design of keywords and friendly planning of landing pages, keywords can not only produce effects, but also produce marginal benefits.
4) data optimization makes marketing visualization rely on Ye Hao's data mining technology and data products, so that every advertisement is measurable and evaluable.
Relying on the professional data analysis team, we constantly test the advertising creativity, advertising form and media, further optimize the advertising effect and make each delivery optimal. Ye Hao Chu Yuan iDigger is an Internet marketing effect analysis platform, which integrates placement monitoring and web page analysis, and provides comprehensive, effective, true and accurate data for advertisers, agents and website media, so as to comprehensively evaluate the return on advertising investment and improve the online advertising effect.
Effect analysis of advertising activities
In the process of advertising and after advertising, the effect of all-round advertising is analyzed according to media coverage, advertising exposure frequency, advertising click frequency, advertising creative effect and user's access to media trajectory.
3. Evaluation of SEM effect
AFS platform realizes the statistics and analysis of user behavior in the process of keyword advertising from click to final effect transformation, obtains the investment return of each keyword, further optimizes the keyword delivery strategy, and maximizes the advertiser's income.
3. Statistical analysis of website traffic
Let advertisers know more about visitors' preferences, visit trajectories and other visit behavior data, and provide guiding suggestions for website page optimization and structural adjustment, thus improving the audience viscosity and conversion rate of the website.
Data Analysis of E-commerce Websites
Provide advertisers with the effect analysis of users from advertisements to websites. This paper analyzes the website operation data from nine angles: orders, products, users, shopping carts, marketing activities, site search, pages and paths.
5. Monitoring and analysis of activities in Weibo.
Weibo activity data monitoring, including the growth trend of fans, geographical distribution of fans, the number of active fans, the number of reposts from Weibo, the number of comments from Weibo, the number of people covered by Weibo and other indicators. With the help of iMedia's integrated digital advertising management platform, Haoyeyuan has completed the functions of advertising release, scheduling management and data reporting in one system, which simplifies the management process of advertising resources and effectively improves the operational efficiency, occupying more than 80% of the paid advertising software market in China.
IMedia digital advertising management platform integrates different product modules:
1.I media client makes advertising resource management client-oriented, and operators can complete all operations on the excel table of the client, which reduces the complexity of the process and increases the ease of use.
I media in-stream video advertisement management module can be compatible with various content management systems and video players in the market, and the form of video advertisements can be flexible.
[13] I The management module of media evaluation advertisement booking review supports the 8-step review process by default, which can be filtered according to the actual situation; And support special approval order customization special approval process.
4.I Media retargeting visitor redirection function, which puts advertisements to people who have visited or clicked on customer advertisements, stimulates final sales through secondary and tertiary exposure, and improves customer ROI.
⒌ iMedia Mobile mobile advertising function module, which supports mobile web interactive advertising, multiple intelligent orientation, automatic adaptation of mobile phone screen and real-time optimization of advertising effect.