What is the reason for Swiss insurance companies to suspend the use of Z trademark?

z？ A word may be one of the 26 letters in English for ordinary people, but it has no other deeper meaning. But recently, Swiss insurance companies stopped using it? z？ Trademark. This fantastic operation of Swiss insurance company gives the public unlimited imagination. Later, Swiss insurance companies also made a series of explanations. This is mainly because it often appears in Russian armored vehicles and other military equipment in the recent Russian-Japanese war of international concern? Z? What does this word mean to Russian official organs? Victory? .

If Switzerland uses this logo, it will leave the illusion of supporting Russia internationally. So, all insurance companies in Switzerland are going to stop using it? z？ Trademark. The discussion about revocation refers to that after a trademark is registered, for some legal reasons, the trademark is revoked and no longer enjoys the exclusive right to use the trademark. Because it is mainly caused by illegal registration, there are two kinds of cancellation disputes: illegal registration and malicious registration. Improper registration mainly refers to the fact that a registered trademark violates the provisions of the Trademark Law and registers the mark of an unregistered trademark as a trademark.

Article 10 of the Trademark Law stipulates eight situations that cannot be used as trademarks, and Article 11 stipulates three situations that cannot be used as registered trademarks. Article 12 stipulates that three-dimensional signs that cannot be registered are very rare. Under normal circumstances, after the applicant submits the trademark registration, the trademark office examiner will examine the trademark, and the trademark that fails to pass the examination will be rejected. What is the basis for the examiner to reject the trademark? For what reason was your trademark advantage rejected? The brand name lacks distinctiveness.

For example, applicants use a wide range of commonly used words to register trademarks, such as travel, mobile phones and toothpaste. The judges think that these names lack uniqueness. Because consumers can't use this name to distinguish brands. Now, can I talk about this? z？ Beautiful vision and significance of Chinese characters. The word Z originally stood for all good things in western countries, but now it is generally used to stand for the victory of war. ? z？ Originally belonging to the Latin alphabet. Z has the meanings of sacrifice, spirit, pursuit, possession and property. Judging from the many meanings of Z, it still has many challenging meanings, and the mysterious atmosphere in some bullying also contributed to this. War itself is cruel, a last resort, a threat to a peaceful world, and an unavoidable thing for international friends.