The positioning of Shuangmei brand will be higher than that of herborist, which will improve the industrial added value and economic value of enterprises in China. It takes about four years to lay a solid foundation in the domestic market and then wait for an opportunity to enter the international market.
In terms of cultural orientation, Jahwa herborist took advantage of the rise of China to occupy the oriental herbal culture, and Shuangmei took advantage of the World Expo to occupy the Shanghai celebrity culture, pushing it to the high end and spreading it.
Revive a city, a brand, a culture and a memory. It is the dream of "two sisters", and it is also the dream of China business and art circles to build high-end fashion cross-border brands on the basis of humanity. Create a new model for China enterprises from manufacturing to creation, from products to culture, and from tradition to fashion.
In addition, "double beauty" is an opportunity for Jahwa to explore the road of brand innovation. We have broken through the boundaries of cosmetics and will launch some cross-border products, such as scarves and accessories. At the same time, we will replace the current imported products with fashionable products and win at the same price under the same quality. In the future, shanghai jahwa Group will focus on the fashion service industry.