2. Objectivity:
Project evaluation is a re-study based on the feasibility study of the project organizer, and its conclusion is completely based on scientific research and a large number of material analysis. During the implementation of the evaluation, it is necessary to verify the compilation basis and all the data of the feasibility study report, and conduct in-depth investigation in enterprises and on-site according to the content and analysis requirements of the project evaluation, so as to collect new data and materials and ensure that all the project data are objective and detailed with the knowledge of experts. At the same time, the project evaluation involves many fields, such as process equipment, technical material support, financial analysis and future market forecast. Appraisers must objectively and fairly evaluate and deal with every detail in the evaluation under the premise of macroscopic understanding and mastery of relevant subject knowledge, and express it objectively and fairly in the evaluation report.
3, scientific:
First, we should have a scientific attitude. Project evaluation is a decisive work before project construction, and any mistake of it may bring immeasurable losses to enterprises and countries. Therefore, the appraisers must hold the spirit of being highly responsible for the country and the enterprise, be serious and practical, and make vertical analysis and horizontal comparison of the project in the whole international and domestic markets with the eyes of strategists, and resolutely avoid the occurrence of blind construction and redundant construction, so as to truly create good benefits and play its due role after the project is completed. At the same time, we should use scientific methods. In the evaluation work, we should pay attention to the combination of comprehensive investigation and key verification, quantitative analysis and qualitative analysis, experience summary and scientific prediction to ensure the objectivity of relevant project data, the scientific use of methods and the correctness of evaluation conclusions.
4. Necessity:
Necessity evaluation is also called background analysis, which is to analyze the significance and position of the project in scientific research and economic construction, so as to determine whether the target project is necessary for construction. This indicator focuses on the contribution of the project to national economic and social development.
5. Project investment direction:
A good project must achieve four "conformity" and three "advantages": namely, it conforms to the national principles and policies and the strategic deployment of the national economy; Meet the development requirements and direction of the industry to which the project belongs; In line with the economic development characteristics and overall planning of the project implementation area; All procedures for project establishment shall conform to the relevant national regulations on project management. The construction of the project should be conducive to the adjustment of the macro-economic structure of the project implementation area, industry and even the country; Should be conducive to the development and utilization of new science and technology and new products; It should be conducive to expanding foreign trade and earning foreign exchange through export.
6. Market demand of products:
Whether it is a new project or an expansion project, its purpose is nothing more than introducing new equipment and technology, expanding production scale and improving production technology, thus increasing product output and improving product quality. But its ultimate goal is to win the market and pursue the maximization of enterprise benefits. Therefore, a key content of project evaluation is to scientifically evaluate the market prospect of the project. It is necessary to objectively evaluate the product quality, performance, price, market distribution and development trend in a long period of time by comprehensively analyzing the relevant data of project market survey and market forecast, so as to lay the foundation for the correct decision-making of project construction.
7. Feasibility:
That is, to examine whether the project has the possibility of construction:
If the project lacks the technical, economic or other material basis for construction, then everything is empty talk. The 1983 "Trial Management Measures for Feasibility Study of Construction Projects" promulgated by the state stipulates that the contents of feasibility study of construction projects should include eight aspects: ① market demand investigation and analysis; (two) the scale of the proposed new construction or expansion; ③ Research on technology, equipment and production conditions; (4) Site plan and factory conditions; (5) the source and quality of the labor force and the professional and technical training of employees; ⑥ Project construction implementation plan and production plan; ⑦ Analysis of technical and economic indicators and financial benefits; (8) Research on investment benefit and social impact.
8. Economic feasibility:
According to the "Methods and Parameters of Economic Evaluation of Construction Projects" promulgated by the State Planning Commission 1993, as far as the financial benefits and national economic benefits of new construction, reconstruction or expansion projects are concerned, the four indicators of investment profit rate, investment profit and tax rate, internal rate of return and net present value must meet the prescribed measurement standards and should be analyzed and evaluated one by one. In the management of project funds, we should focus on the accuracy of investment estimation and the implementation of project funds, and make a scientific assessment of project investment risks to avoid major investment mistakes.