The motivation of the company to raise funds should follow certain principles and be carried out through certain channels and ways. Generally speaking, enterprise financing has three purposes: want to expand, want to pay off debts, and have mixed motives.
Broadly speaking, financing is also called finance, that is, the financing of monetary funds and the behavior of the parties to raise or lend funds in the financial market in various ways.
Financing can be divided into direct financing and indirect financing. Direct financing is a financing activity that enterprises, institutions and individuals directly act as lenders of last resort without the intermediary of financial institutions, and the financing funds are directly used for production, investment and consumption. Indirect financing is a financing activity from the last borrower to the last lender with financial institutions as the medium, such as corporate financing banks and trust companies.