Because Bama Tea Industry (full name: Bama Tea Industry Co., Ltd.) is the leading brand of tea chain in China. Wang Wenli, the chairman of the board, is the representative inheritor of the national intangible cultural heritage project Oolong tea making skill (Tieguanyin making skill). By February 3, 2020, 65438+February 3, 2020, there were more than 2,000 chain stores in China. It has been selected as one of the "Top 500 Brand Values in China" for six consecutive years, with 202 1 annual brand value178.77 million yuan. In April, 20021,Bama Tea was selected as "National Brand Project of Xinhua News Agency".
With the mission of promoting tea culture in China and "making people in the world enjoy the health and happiness of tea", Bama provides consumers with good tea in China. On the online channel, Bama Tea has successively settled in major e-commerce and shopping platforms, such as JD.COM, Tmall, etc., and has won the sales champion of Tmall Oolong Tea for seven consecutive years, with over 30 million omni-channel fans, and Oolong Tea, Tieguanyin Tea, Chenpi Tea, White Tea, Black Tea and other teas continue to dominate. In April, 20021,Bama Tea was selected as "National Brand Project of Xinhua News Agency". Bama has laid out six tea bases and ten tea bases in China, and extended its planting and production experience to all tea-producing areas in the country, which is controlled by the Bama standard system. Anxi Tieguanyin leads the national sales 12 years (data source: authentication documents of China Tea Circulation Association; Anxi county tax announcement, Bama tea industry will lead tea enterprises in Anxi county to pay taxes from 2009 to 2020 12 years. Won the first place in the tax payment of tea enterprises in the origin of Tieguanyin and Wuyiyan tea in Anxi in 2020 (data source: from tax payment documents, the first place in the tax payment of tea enterprises in Anxi County and Wuyishan City in 2020). It has been selected as one of the "Top 500 Brand Values in China" for six years in a row, and has been awarded as "the iconic brand of tea industry in China" for two years in a row, with a brand value of 65.438+07.877 billion yuan in 20021year. It was awarded the double certification of "the first brand of China tea chain store" and "the first brand of China tea chain store" by the international authoritative market research organization Euromonitor International (valid from June 30, 2020 to 202 1). Obtained international certifications such as: International Golden Camel Award, International Invention Gold Award, the first batch of Japanese customs clearance and passed 276 tests, and became "the most recognized brand of China tea industry in 20 19" with high-quality products and service experience. During the period of 20 17-202 1, Bama Tea Industry served the BRICS leaders' meeting in Xiamen, Hayes International Art Festival, East Lake Tea Language between China and India, Yuyuan Tea Language between China and India, Dubai World Expo and other large-scale national activities. As a representative of tea, Bama Tea Industry presented a gift of tea diplomacy. Bama tea industry has now formed a product structure with Tieguanyin as the core and famous tea as the supplement. Tea producing areas cover dozens of tea producing areas in Hubei, Yunnan, Fujian, Zhejiang, Anhui, Sichuan and other provinces. Through the export of standards and the establishment of norms, Bama Tea has established a strict product quality control system to ensure the stability of tea quality.