Fan company's development strategy
After full investigation and discussion by the board of directors of the company, according to the company's development history and the company's current comprehensive situation, the company's future development strategy is formulated as follows:
Driven by the mission of beautifying life with products, we constantly develop innovative products; After five years of development, the company listed in Hong Kong or Nasdaq, creating 10 millionaires; The global market share of the company's products exceeds 60%, and the company's annual sales reach 50 million.
1, product strategy:
Adhere to the strategy of innovation and differentiation, and take high-grade C products as the main development direction of the company. Increase investment in R&D to produce, market and sell C products. Give full play to the price and cost advantages of our product A to ensure the steady growth of sales. Product b gradually faded out of the market. (Basis: the supply of product C in the market is small and the demand is increasing, which can be said to be the blue ocean; We have cost advantages such as price and transportation for product A; Product b has no advantages in all aspects)
2. Market strategy:
Increase investment, vigorously develop the emerging third market, give priority to the development and sales of product C in the third market, and rapidly increase the sales of product C in the third market. The third market has been neglected. Although the cost is high, the profit is also high, which is about 6 times that of product A).
3. Production strategy: increase the number of employees to about, increase the equipment to about, build or expand 10000 square meters office.
4. Financial strategy: issue 2 million bonds and 500,000 loans each period to ensure the company's working capital and generate dividends every year.
I hope that every employee of the company will clearly remember the company's strategy, make their work consistent with the company's strategy, and combine their positions to implement the company's strategy into the work plan. The landing and realization of the company's strategy requires every employee to become a pillar and get support.
Fan company's development strategy
Core industry strategy
Take cotton seed industry as the core industry, make it stronger, bigger and better.
1: Continue to intensify scientific and technological innovation, and constantly introduce new varieties of transgenic cotton with insect resistance, disease resistance or double resistance that have passed the national or provincial examination and approval and are of good quality and are popular with farmers; 2. Continue to consolidate and expand the market share of the Yangtze River basin, and strive to increase the market share of Hubei Province from the current 7.5% to 65,438+05% in 2065,438+02 and to 30% in 2065,438+02.
3. Develop new markets in Huanghuai Valley and Xinjiang, and strive to reach 7-8% market share in the two regions by 20 12.
Second, the strategy of scientific and technological innovation
Scientific and technological innovation is the source of the company's development. Continue to adhere to the company's current successful scientific and technological innovation strategy? Independent research and development and cultivation strategy, joint development strategy with scientific research institutes, and purchase of variety rights? Nazism? Strategy; Continue to increase investment in scientific research, increase scientific research funds year by year, and strive to reach 3%-5% of the company's sales revenue by 20 12; Continue to adhere to the policy of income distribution tilting towards scientific research departments and researchers; We will continue to adhere to the concept of strengthening enterprises by respecting knowledge, researchers and scientific research achievements, vigorously introduce outstanding scientific research talents and broaden the depth and breadth of cooperation with scientific research institutions at home and abroad.
Three. Capital management strategy
1: Introduce international strategic investors;
2. With the help of the company's own technology, management experience, talents and brand advantages. Control more capital and social resources through company mergers, acquisitions, alliances and cooperation;
3. When the time is ripe, go to the capital market and become a public company. Towards the capital market
In the market, the company can not only obtain the valuable funds needed for the company's business development, strengthen the company's strength, improve its ability to resist risks, enhance its popularity and brand effect, but also promote the company's management to be more standardized, transparent and open, and consciously accept the supervision of the public, so as to maximize the company's value and employees' income.
Four talents highland strategies
On the surface, the competition between companies is the competition of products and technology content, but at a deeper level, it is the competition of talents and the competition between corporate cultures with talents as the core. Therefore, talent is the highest point of the company's competitive success and the guarantee of the company's continuous success. To this end,
1: Should it be firmly established? People-oriented? Firmly establishing talents is the company's philosophy.
Develop the concept of unique strategic resources, and strive to create a cultural atmosphere of respecting, cherishing and understanding talents;
2. Establish a good company operating mechanism and standardized management system to provide opportunities for talents to display.
Build a scientific, fair and democratic corporate culture with performance appraisal as the core;
3. Implement the company 100? Talent project? That is, vigorously introduce 100 professionals in the next three years.
Talents, such as scientific research, marketing, quality and quality control talents, especially professional company management talents with advanced ideas, broad horizons, ideological emancipation, successful management experience and management level.
4. Increase the company's talent training plan and strive to manage the team well in the next three years.
All employees have passed the EMBA training in colleges and universities, and all middle-level cadres in the company have passed professional training courses or special training courses. All employees participate in the centralized training or special training in technology and services of the company every year, so that every employee can continuously learn, update knowledge and concepts, improve personal quality, improve work style, broaden work ideas and improve work effectiveness according to the needs of the company's business development and post requirements.
Company development strategy Fan Wensan
Development Strategy of Henan Grain Source Company
aim
To provide customers with high-quality products and rich profits, to build a bridge of communication and a platform for colleagues to show their individuality, to maximize the wealth of shareholders and establish a noble public image, to improve the quality of life for society and to contribute to the rise of the nation.
Task:
Grain source seeds: Sincerity, truthfulness and true love aim to increase the harvest for farmers. We are the same team, we are the same voice.
Company core values
Honesty? Responsible for honesty and trustworthiness? Dare to be responsible and focused? Professional and dedicated spirit innovation? Continuous innovation products * * * win? The layout of win-win cooperation is selected, exquisite, sincere and authentic.
Vision statement:
In 20 15, the company became one of the top 20 seed industries in Henan province, keeping the second in Luohe and the first in Linying, and the grain source brand became a famous brand in Henan province; Grain reserves have reached the leading products in the secondary industry, and the company has become a key leading company in the industrialization of agricultural products in Henan Province and a national high-tech company.
Variety index: a certain variety becomes the first brand in 20 regions.
Welfare indicators: the deputy general manager and most department managers are equipped with work vehicles. Income indicators: The income of all employees is 30% higher than that of the local area? 60% housing index: Help 10 employees to buy housing in Zhengzhou and Linying. Special contribution employee subsidy reaches 60%? 100%
Talent index: handle 3-5 branches inside and outside the province, train 20 branch managers and excellent managers, and train 30-50 department managers for refresher courses. Human resource index: the training ratio of human resource target (annual increase) of all levels and departments is 1: 2.
Grain source company assets directory:
After evaluation, the trademark of grain source is 2 million yuan, and the social resources are 6.5438+0 million yuan (government relations and interpersonal relations).
Human resources: 6,543,800 yuan (intangible assets such as scientific and technological talents, management talents and college students).
Sales network: 6.5438+million yuan (there are 500 fixed customers in seven provinces in China, and each customer makes a profit of 20,000-50,000 yuan for the company every year) Supplier: 2 million yuan (the northwest corn base and the fixed wheat base in this county create a value of 2 million yuan every year) The company's existing real estate such as land and houses: 8 million yuan, and professional equipment: 6.5438+million yuan.
Return on investment: 6,543,800 yuan (such as wheat seed supply). ) working capital: 8 million yuan.
Variety resources: 4.5 million yuan (buy out 8 varieties)
Car: 600,000 yuan. Total assets of the company: 3,965,438 million yuan. The company has the strength to cooperate sincerely with you!
Turnover index: (ten thousand yuan)
20 10 20 1 1 20 12 20 13 20 14 20 15
Industry ranking index: (ranking)
20 10 year
20 1 1 20 12 20 13 20 14 20 15
Social welfare contribution: (ten thousand yuan) 3% of the profit is used for charity.