Six-degree Communication Theory of Hengmei Advertising Company

Because the founder Bill Bernbach thinks that creativity is the source of business opportunities, DDB's branches in China (DDB, Guoan DDB, TribalWorldwide, RAPP) are closely linked.

Around this belief, we have released many ideas that people are willing to experience, participate and inherit. Creativity connects people, not people and brands This is the "community creativity" (also known as the six-degree communication theory), which ultimately brings value sharing and forms a strong integration of social groups and actual business activities.