Mobile phones: Samsung, Nokia, HTC；; Tablet PC: Amazon, Samsung, Microsoft; All-in-one notebook computer and desktop computer: All-in-one notebook computer and desktop computer produced by Microsoft and other manufacturers using Microsoft windows operating system.
2. Competition field: Mobile phones and tablets are mainly Google's Android system and Microsoft's wp8.0 system. Apple uses the ios operating system; Integration of notebook and desktop: Apple mac (Macintosh operating system) and Microsoft windows operating system.
3. Advantages: Apple's intellectual property competitive advantage and continuous technological innovation.
But Apple's great achievements today are not all due to its invention patent function. On the contrary, under the pressure of leading global competitors, Apple turned to the application and application of design patents, focusing on creating new experiences for users' designs. At the same time, at the beginning of product development, Apple applied for trademark protection for each new product, thus achieving the purpose of maintaining its brand image.