The characteristics of enterprise financial goal Enterprise financial goal is the expected goal of enterprise in financial practice, and enterprise finance is the standard to evaluate the rationality of enterprise financial behavior. Determining a reasonable enterprise financial goal is of great significance to enterprise finance and even the whole production and operation activities.
As a profit-making entity, it is clear that the company's goal is survival first, development second, and the ultimate goal is long-term profit. The financial goal of an enterprise must serve and reflect the ultimate goal of long-term profit, and the goal that is contrary to or not closely related to this goal can be regarded as inaccurate or unclear. Once the goal is determined, the company will adjust its financial behavior according to the goal, and the company's finance will formulate various codes of conduct and institutional systems. The target is stable and the system is stable. If the system is stable, there will be less uncertainty and less risk.