Celebrities adhere to "people-oriented", advocate the construction of corporate culture characterized by humanistic care, attach importance to the introduction, training and use of outstanding talents, and attach importance to on-the-job training and all-staff education. More than 90% of enterprise management, technology and marketing personnel have reached the level of secondary professional culture and education.
The outstanding performance of famous officials has been widely recognized by the market and won many honors: brands such as Tihua Xiu Xiu and Wang Mei have been rated as "national quality trustworthy products" for six consecutive years, and won many honorary titles such as "Guangdong customer satisfaction products" and "Guangdong customer satisfaction service". Tihua Xiu Xiu skin care cream and Tihua Xiu Xiu shampoo have all been rated as "Guangdong famous brand products". In June 2005, "Flower Show" was recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce! At the end of 2005, Wang Mei series products won the "Green Product Award of China Environmental Protection Foundation". At the end of 2006, "Jacquard Show" and "Wang Mei" both won the title of "National Inspection-free Products". In 2007, "Jacquard Show" won the honorary title of "China Famous Brand".
Chen Ming Company has also been awarded the honorary titles of "Guangdong Private Technology Enterprise", "Guangdong Private Technology Enterprise Modern Enterprise System Pilot Unit", "Guangdong High-tech Enterprise", "Guangdong Integrity Demonstration Enterprise" and "Guangdong Intellectual Property Advantage Enterprise" by government departments at all levels.