Text/Lin Qiaoyan
From scratch, from peak to trough, and then to make a comeback, how much can a person achieve with a strong heart?
Guo Jiaxue of Dongsheng Group: ups and downs, and his experience is comparable to that of Shi Yuzhu.
From scratch, it has accumulated hundreds of millions of net worth in just a few years; He fell from the peak, and the debt crisis made him depressed several times and wanted to commit suicide; He was born again, paid off his debts in eight years and rebuilt a listed company with a market value of 654.38+0.2 billion.
Hot-blooded entrepreneurship, scholar raising pigs
Guo Jiaxue is the first person in the village to be admitted to the university. After graduating from Ankang Normal University, I worked in the school for two years, then resigned from the iron rice bowl that everyone envied and went to the sea to raise pigs. The first entrepreneurial project was ridiculed by the villagers.
He is a scholar, but he is diligent. He gets up at four every morning to feed the pigs, six times a day. This long-term persistence makes his pigs better than others, and the heaviest can reach 200 Jin.
At that time, he weighed only 120 Jin and wanted to tie the pig to the door panel. There was no road in their village, so he had to walk more than ten miles out of the mountain to sell pigs. "The mountain road is not easy to walk, and the roadside is a cliff. If you accidentally fall, it will be over. "
After July and August, he has raised 30 pigs and wants to apply for expanding the scale of farming. A pot of cold water led by the animal husbandry station quickly made him confused. "You can carry ten or a hundred pigs, but you can carry a thousand or ten thousand. How do you carry them? "
Opportunity turns and stays in Xi 'an.
Soon, the county had a Chinese herbal medicine planting contract, and Guo Jiaxue decided to go ahead. At that time, he had no savings and nothing.
Fortunately, he had an enlightened mother who sold her ancestral home at the most difficult time and got 2,700 yuan to support him in starting a business.
The cultivation of Chinese herbal medicine is also extremely bitter. In the ice and snow, he had to step on the snow to cut wood, and his ten knuckles were swollen. His mother is distressed. Fortunately, after years of hard work, his career has finally stabilized.
1988, having some money in his hand, he decided to go to Xi 'an to inspect the project. When Xi 'an was having dinner with friends, everyone looked at his swollen hand and asked, "How did you become such a good intellectual?" If you stay in Xi 'an, there will be more opportunities for the development of big cities. "
He decided to stay on this Xi trip.
Career rises, dreams expand.
Through part-time income and several years' savings, he registered his own company in 1990, mainly dealing in medical devices. Without background and funds, Chinese partners are a true portrayal of Guo Jiaxue's entrepreneurship in that era.
At a medical device fair, he found a medical computer product using digital-to-analog conversion technology, which only cost 250 thousand yuan. He thought this product must have a good market, but he couldn't even get 250 thousand at that time.
He lobbied the manufacturer to lend him the sample and let him go back to the northwest as the general agent, but in fact he played a little trick and brought the product back to Xi 'an, so he asked several engineers to take the instrument apart and made a similar product in two months, which sold well in the northwest.
By 1994, his company has developed into the largest medical device company in Shaanxi.
During the period of 1996, Shaanxi state-owned Weidong pharmaceutical factory was poorly managed. He had a whim to "annex" the state-owned enterprise. After several negotiations, he finally took over the enterprise and transformed it into Shaanxi Dongsheng Pharmaceutical Co., Ltd., which pioneered the acquisition of state-owned enterprises by private enterprises in Shaanxi.
Three years later, he bought Tongren Aluminum, a listed company in Qinghai, for 60 million yuan, and changed its name to "Dongsheng Technology" and went public on the backdoor.
Lose one's life and be in debt for eight years.
A series of sweeping acquisitions, asset growth and listing made Guo Jiaxue climb to the top. When he was still heading for the top 500 in the world, a big crisis was brewing quietly and suddenly broke out, which caught him off guard.
In 2004, Dongsheng spent a huge sum of money to buy Yunnan Baiyao, which broke the supply of Dongsheng's capital chain, but he resolutely refused to go bankrupt. "As an entrepreneur, it is our responsibility and obligation not to do things that hurt the market, and we have to pay back the money if we lose everything."
So, he began the road of paying off debts for eight years. He has sold the shares of Bai Jiahe and Livzon. At that time, Yunnan Baiyao shares with a market value of more than 654.38+0 billion were also sold in a hurry of 750 million. ..。 .. By the end of 20 12, all loans and interest of Dongsheng had been paid off.
The age of 40 to 48 is the darkest day in his life, and his black hair turns white. In the most desperate time, he even thought about suicide.
"All my shares have been sealed up, 13 months, and I didn't even send any money to my employees. Every vice president takes money from home and even mortgages his own house to help the company, * * * tide over the difficulties. It is because of their selfless dedication and support that I have not fallen. "
Set out and make a comeback
After 20 12, Guo Jiaxue rallied and devoted himself to the trekking of TCM culture.
Guangyuyuan, which is controlled by Dongsheng, is an old Chinese medicine enterprise with a history of nearly 500 years. He personally negotiated the acquisition of Guangyuyuan. That year was the SARS period. He talked about the acquisition plan twice, and he was the only one on the plane.
With his love for medicine, he is determined to promote folk medicine and folk medicine projects, hoping to make good Chinese medicine through the research and development of his own medicinal materials, and then cure the diseases of ordinary people through famous old Chinese medicine practitioners all over the country, so that ordinary people can stay away from diseases.
On 20 15 and 20 16, Guangyuyuan successively completed two private placements, which consolidated the capital reserve for the development of the enterprise; In 20 17, Guangyuyuan invested in a new production base to expand the production of drugs in short supply in the market, such as Guilingji, Dingkundan and Angong Niuhuang Pills.
After the ups and downs, he is no longer rushing to expand the road of capital, but more calm and focused on doing a good job in a company and making a good product.
This is what he is pursuing now and what he will pursue all his life.