On June 29th, after nearly five hours of board meeting, Dai Lei, CEO of Baiteng Automobile, temporarily organized a telephone communication meeting for all employees in China.
Exhausted Dai Lei announced that he would suspend the company's business operation in Chinese mainland from July 1 day, and only a few employees were on duty to maintain the company's most basic functions.
All of a sudden, this new car-making enterprise, which was once as famous as Weilai, became in danger, and at the critical moment, its behind-the-scenes boss, Feng Changge, a mysterious rich man in Henan, also surfaced. ?
Feng Changge's public identity is the chairman of Harmony Automobile and the co-founder and co-chairman of Baiteng Automobile.
Eye-searching data show that Feng Changge passed the future? Mobility? The head office (hereinafter referred to as FMC) holds 0/00% of the shares of Zhixing New Energy Automobile Investment Management Co., Ltd. (hereinafter referred to as Zhixing New Energy)/KLOC, and Zhixing New Energy holds 73.33% of the shares of Baiteng Automobile.
After the investigation of the car headline App, it was found that Feng Changge, who was born in humble background, built a dealer empire with an annual revenue of more than 654.38+0.26 billion yuan in the past 20 years. In the surging new car-making movement, he founded Baiteng Automobile with business leaders such as Ma and others. However, this luxury lineup quickly collapsed after Feng Changge unexpectedly disappeared for a period of time.
What did Feng Changge, the mysterious rich man, rely on to achieve this billion-dollar dealer empire? What role did Bai Teng play in his whole rise and fall? There are too many question marks waiting for answers among Harmony Auto, Baiteng Auto, Feng Changge and Dai Lei. ?
A humble and poor family
1970, Feng Changge was born in Lihuang Village, Wadian Town, Wancheng District, Nanyang City, Henan Province. He is the youngest child in the family, with one sister and three brothers. According to Feng Changge's later self-report and media reports, he grew up in a very poor family.
1985, when Feng Changge 15 years old, his mother died of illness. The mother's departure made the poor family more difficult.
Feng Changge wanted to give up his studies when he was in junior high school, but Chen Guoming, the head teacher and math teacher, strongly disagreed. Several teachers clubbed together to help him pay his tuition and let him continue his studies.
Feng Changge rarely mentioned this experience later, but many years later, when he successfully opened the first BMW 4S shop in Zhengzhou, the first thing he did was to donate 654.38+10,000 yuan to his alma mater, No.2 Middle School in Wadian Town, Wancheng District.
At the donation site, he said: "I completed my studies with the support of my fellow villagers and teachers. I can't forget my roots. "
From 65438 to 0992, Feng Changge graduated from Central South University of Political Science and Law and entered the judicial system of Henan Province, becoming a member of the system.
What happened later showed that Feng Changge was a self-motivated person. During his work in the judicial system, he not only obtained a master's degree in law, but also rose from assistant judge to judge.
In addition, during this time, Feng Changge also met his current wife, Ma Lintao. According to public information, from July 1992 to February, 2003, 65438+, Ma Lintao worked in Henan Branch of China Construction Bank, and successively served as the head of the credit approval committee of Zhengzhou Branch and the vice president of Zhengzhou Term Loan Branch, responsible for credit evaluation and approval and enterprise retail. ?
court
In 2002, 32-year-old Feng Changge left the system to start a business in the sea with his wife Ma Lintao and nephew Li Lusheng. Feng Changge first established a law firm, while his wife and nephew established Jinshahu International Golf Club Co., Ltd. ..
It is understood that Jinsha Lake International Golf Club is the first golf club in Henan Province, covering an area of 1.200 mu, with a 72-hole international standard golf course and a five-star club in 18. Almost all golfers in Henan are political and business people, and 80% of them are entrepreneurs.
The car headline App learned that as of 20 15, three golf courses in Henan Province, including Jinshahu International Golf, have not yet achieved profitability.
However, up to now, Jinsha Lake International Golf is still open. According to Tianyancha information, Ma Lintao holds 30% of the shares, Feng Changjin holds 3%, and Luohe State-owned Assets Management Company also holds 5.67%.
Interestingly, China's top billionaires seem to have an indissoluble bond with ball games. Wang Jianlin, Ma Yun, Xu Jiayin and other rich people have all invested in football clubs, and Li Shufu in the automobile circle was also very keen on football in his early years. Born in poverty, Feng Changge has never set foot in the field of football, but he has always had a soft spot for expensive golf.
In 2005, Feng Changge was authorized by the first BMW brand in Henan Province and established Henan Zhongdebao Automobile Sales and Service Co., Ltd., which is the predecessor of the famous Harmony Group in the future and the starting point of Feng Changge's tens of billions automobile dealer empire.
While working for BMW, Feng Changge met Dai Lei, CEO and co-founder of Batten. At that time, Dai Lei was the business development director of BMW Greater China.
According to Tianyancha information, Henan Zhongdebao currently has five car dealers, including four BMW 4S stores and 1 Rolls-Royce 4S stores. Rolls-Royce official website shows that this ultra-luxury brand has only one 4S store in Henan.
In 2008, Feng Changge established Henan Harmony Industry Co., Ltd. (hereinafter referred to as Harmony Industry) with a registered capital of 50 million yuan. Feng Changge personally holds 95% of the shares and is the largest shareholder of the company. Feng Changjin is the current executive director and general manager of the company. According to Tianyancha's information, Harmony Industry invested in three companies, including 1 yacht sales company and two real estate companies.
Austrian psychologist alfred adler said: "Happy people use childhood to cure their whole lives, while unfortunate people use their whole lives to cure their childhood." Feng Changge hates poverty and uncertainty because of the hardships of his childhood. Therefore, from golf courses to real estate development to selling super luxury cars, there has never been a low-end industry in his tens of billions of commercial maps, and Feng Changge, who has made great achievements, began to do his best in exchange for greater certainty. ?
The richest person/family
From 20 12, the harmonious automobile entered a new stage. At that time, with the help of God, Harmony made unprecedented development.
In 20 12, Harmony Auto quickly opened 13 dealerships, including the first BMW 5S store in Shanghai, the first Rolls-Royce showroom in Zhengzhou, the first Aston Martin showroom in Central China, the Aston Martin flagship store in Wuhan, and the first Maserati and Ferrari showrooms in Suzhou.
The transformation of the harmonious automobile industry from a local enterprise to a national enterprise seems to be far beyond Feng Changge's personal energy. 2065438+In June 2003, Harmony Auto successfully landed on the Hong Kong Stock Exchange, raising HK$ 2.44 billion.
But after becoming famous, he began to dodge the spotlight of the media frequently and deliberately kept a low profile. When a reporter dialed his mobile phone, the other party calmly responded "You dialed the wrong number". "Some dealer groups are quietly getting rich, and Harmony Group is like this. Although it is famous in the local area, it is not famous in China, "said an industry insider.
Indeed, from 20 12 to 20 17, the operating income of Harmony Automobile rose from 5.657 billion yuan to/kloc-0.084 billion yuan, an increase of 92%. The net profit increased from 35 1 10,000 yuan to109 million yuan, an increase of 1.9 times; The cash in the account rose from 343 million yuan to 654.38+47.5 million yuan, an increase of 4.3 times.
Feng Changge himself began to frequently board the rich list. In 20 16, with a net worth of $ 10 billion, it ranked 52nd in the auto industry in 20 16 Hurun Global Rich List, behind Geely Li Shufu and BYD Wang Automobile Chuanfu.
At the same time, Feng Changge's nationality was changed from China to Saint Kitts. The full name of Saint Kitts is Saint Kitts and Nevis. This country with an area of only 276 square kilometers is a world-famous tax haven. ?
It is understood that citizens of Saint Kitts can live in the country and Caribbean countries, with no time limit and no burden of capital gains tax, income tax and wealth tax. The tax exemption period of enterprises can reach 15 years, and the longest new tax refund can reach 5 years.
Make a car
In 20 15, Harmony Auto signed the Strategic Cooperation Framework Agreement for Intelligent Electric Vehicles in internet plus with Tencent and Foxconn, and the three parties incorporated FMC in Hong Kong.
In fact, Feng Changge and Ma did not intersect before, but some kind of coincidence brought the three rich people together.
Under the leadership of FMC, Baiteng Automobile was formally established. In addition to the endorsement of huge capital, Feng Changge also spent a lot of money to hire Bi Fukang, vice president of BMW, and Dai Lei, an old acquaintance, as the chairman and CEO of Baiteng Automobile respectively. The endorsement of huge capital and the joining of German professional managers make Baiteng Automobile stand out and become one of the hottest new forces in car making.
However, all this came to an abrupt end with Feng Changge's unexpected disappearance on 20 16. During his disappearance, Tencent and Hon Hai Precision quickly withdrew their capital from FMC, and the parting ways of the three rich people made the newly born FMC greatly weakened, which also laid the foundation for the embattled future of Baiteng.
Feng Changge also became very low-key overnight. As the major shareholder of the company, he almost never appeared at the press conference of Baiteng. The mysterious rich man first appeared when Baiteng released the concept car in Las Vegas in 20 19.
At the same time, Harmony Car has also encountered a very difficult problem. From 20 17 to 20 19, the revenue of Harmony Automobile was 65.438+0.084 billion yuan, 65.438+0.064 billion yuan and 65.438+0.262 billion yuan respectively, showing a steady and rising trend; However, in terms of net profit and cash flow, Harmony Automobile has been declining continuously, with net profit of 65.438+009 billion yuan, 684 million yuan and 56.5438+030 million yuan respectively, and cash at the end of the period of 65.438+047.5 million yuan, 948 million yuan and 932 million yuan respectively. Obviously, Harmony Automobile is facing the dilemma of "increasing revenue without increasing profits".
In this case, Harmony Auto had to make a move of "losing the pawn to protect the car". In 20 19, Harmony Automobile separated Baiteng Automobile from the listed company, and the nature of investment in Baiteng changed from strategic investment to financial investment. Harmony Auto pointed out in the financial report that it can also realize its shares in Baiteng at an appropriate time and give cash back to shareholders of listed companies.
Perhaps from the beginning of horse and divestment, the defeat of Baiteng Automobile today has been doomed, which is far from Bi Fukang or can be changed. Therefore, Baiteng Automobile was not defeated by time, but by capital; Not lost to the C round of financing, but lost to the angel round.
Today, Batten has evolved into a game without winners. In this crazy money-burning war, Feng Changge, Dai Lei, upstream suppliers and thousands of employees are all losers.
I don't know what Feng Changge, a low-key Henan tycoon, talked with Dai Lei at the five-hour board meeting. What instructions were given to Dai Lei? In the post-Barton era, how will he save his declining tens of billions of dealer empire?
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