Land Rover, Land Rover Company is one of the four-wheel drive companies in the world, and also a famous off-road vehicle brand in Britain. Automobile production began in 904, and the license plate name is still Rover. Today, Land Rover is sold in more than 65,438+048 countries. From the practical model of 65,438+0948 to today's multifunctional four-wheel drive, for people who are constantly pursuing new life experiences. Today, three-quarters of all Land Rover cars produced by Land Rover are still in use, which is really amazing. Land Rover has gained universal recognition and respect, which is unmatched by other manufacturers' cars.
1966, rover merged into leland automobile company and became the jaguar-rover-triumph division of leland company.
1988 was acquired by British Aerospace Corporation.
1989 officially changed its name to rover group.
1990 Technical and financial cooperation with Honda Motor Company.
1994 was taken over by BMW Germany.
In March 2000, Ford Motor Company acquired Land Rover and Jaguar, and paid 3 billion euros (US$ 3.9 billion) to BMW Group for all Land Rover four-wheel drive products, including Ranger Over, Discovery, Freelander and Defender.
On July 22, 2005, Nanjing Automobile Group Co., Ltd. successfully acquired British MG Rover Automobile Company and its engine production division, which opened a precedent for China enterprises to acquire famous foreign automobile enterprises. The name of the merged company is Nanjing MG Automobile Co., Ltd. [1].
On March 26th, 2008, India's Tata Group invested $2.3 billion to acquire Ford's Jaguar and Land Rover brands, which caused a shock in the international car world.
At present, the automobile products produced by the group are divided into three categories: off-road vehicles, cars and MG sports cars.