Jiangsu yurun food industry group co., ltd.
Headquartered in jianye district, Nanjing, Yurun Group is a group enterprise integrating five major industries: food, real estate, tourism, department stores and trade logistics. It has nearly 60 subsidiaries in 28 provinces and municipalities including Jiangsu, Anhui, Beijing, Shanghai, Hebei, Guangxi, Xinjiang and Heilongjiang. At present, the group has four brands 10 series products, such as Yurun, Wang Run, Furun and Volkswagen Meat Federation, which are sold well in large and medium-sized cities (including Hong Kong and Macao) and exported to Russia, North Korea and Southeast Asia. 1993, Zhu, the current chairman of Yurun Group, moved the company from Anhui to Jiangsu with 3 million yuan accumulated at the beginning of his business. The company mainly produces low-temperature meat products. As a result of finding a market entry point, the company's sales in that year tripled, reaching 10 million yuan. From 65438 to 0996, with the acceleration of the reform and reorganization of state-owned enterprises, Yurun successfully acquired Nanjing Cannery with previous experience, and then successively acquired more than ten large and medium-sized state-owned enterprises. During this period, "Yurun" expanded from a single low-temperature meat product production to high-temperature, fresh and frozen meat products in the food industry. By the end of 20 13, Yurun Group had slaughtered100000 pigs annually, initially forming a regional strategic pattern based on East China and radiating the whole country.