Yang Guang Media Development Company (hereinafter referred to as "the Company") is a large state-owned enterprise owned by China People's Broadcasting Station (hereinafter referred to as "CCTV"). Authorized by CCTV, engaged in the development and business activities of all CCTV operating resources. Yang Guang Media is an important business platform for the development of CCTV's media industry, with various business resources such as radio, television, periodicals, Internet and new media. The company focuses on traditional media management, new media management, equity investment and M&A (including advertising management and program management), and has wholly-owned subsidiaries such as Huaxia Advertising and Yang Guang. Com and Yang Guang urban culture, as well as several large-scale participating and holding companies such as Yang Guang Happiness Shopping, Yang Guang Video and Yang Guang Think Tank.
As a large media company, Yang Guang Media is mainly responsible for the overall management and centralized integration of its wholly-owned subsidiaries, shareholding companies, holding companies and agency companies, and multi-channel development of traditional media resources such as radio, television and print, and new media resources such as network, mobile TV, digital broadcasting and digital TV.