The most important thing is to use your brain to avoid it!
There are three principles, 1. Let consumers never think that you will pay so much attention to this issue and be so responsible. 2. Make consumers satisfied with your improvement measures. 3. Re-establish consumer confidence! In addition, there are several points that can be referenced and used for reference.
First: Know about the activity: This activity advertised 3 deer, and no advertising fee was charged, because no one knows about 3 deer now, and this popularity is extremely high! This is a good thing!
Second, take responsibility for the incident, try to make up for the losses of consumers, hold a press conference to admit mistakes, and at the same time advertise to let consumers know that enterprises, like people, make mistakes. The most important thing is how to make up for mistakes and how to improve them. I hope consumers will give them a chance to upgrade their enterprises.
Third, improve the incident, re-establish a management system of inspection, control and prevention, and make a set of improvement plans that can reassure every consumer.
Fourth, rebuild consumers' confidence in Sanlu, such as making the inspection process of incoming materials (fresh milk) public and inviting consumers to supervise and participate in the inspection.