What is the relationship between social marketing companies and traditional public relations, advertising and word-of-mouth marketing?

The relationship between socialized marketing and traditional advertising, public relations and word-of-mouth marketing can be discussed from two aspects: difference and connection. On the one hand (contact), the essence is the same, with user demand as the core and people as the foundation, which is the main line and soul of all marketing activities. On the other hand, it mainly lies in the change of platform and the change of user behavior patterns and habits. These are directly reflected in the social marketing strategy. For example, many years ago, AIDA (Attention, Interest, Desire, Action) was commonly used in the advertising industry to analyze the user's behavior process, and now it is more similar to AIAS (Attention, Interest, Search, Action, Sharing).