With the strong support of the Propaganda Department of the CPC Central Committee, the General Administration of Press and Publication, the Liaoning Provincial Party Committee, the provincial government and the Liaoning Provincial Leading Group for Cultural System Reform, the name of Liaoning Publishing Media Co., Ltd. was changed to "North United Publishing Media (Group) Co., Ltd." in order to conscientiously implement the requirements of the 17th National Congress of the Communist Party of China to accelerate the construction of cultural industry bases and cultural industry clusters with regional characteristics and cultivate large-scale cultural industry backbone enterprises and strategic investors.
The company is a large-scale comprehensive publishing media company established by Liaoning Publishing Group Co., Ltd., one of the most famous publishing groups in China, according to the standards of listed companies and the modern publishing industry system. It is a leader in the reform of publishing system and mechanism and scientific and technological innovation in China, and its management quality, asset quality and benefit level are leading in the national publishing industry. Known as "the first publishing media in China".
The company is the first listed publishing company in China determined by the pilot reform of the central cultural system, and the first publishing company in China to realize the overall listing of editing business and business with the concept of content media. The company has changed from a single paper media to a cross-regional and cross-industry integrated media; Change from traditional industrial management to capital management; With the development strategy of "changing from book growth mode to strategic investor, from endogenous growth mode to development mode combining endogenous growth and extension expansion" and the goal of "correct positioning, prominent main business, well-known brand, strong domestic comprehensive strength and good international image", the business structure, business model, internal control system and investment decision-making have been comprehensively standardized, and an industry with innovative exploration and breakthrough significance has been established for China publishing industry.
The company's main business is the editing, publishing, distribution and market operation of cultural media products such as books, periodicals, electronic publications, audio-visual products and other printed materials. Book products cover mass publishing, educational publishing, professional publishing and other fields, with complete categories, rich varieties and wide scope; The retail and general wholesale market network covers the whole country; Wholesale all kinds of publications all over the country, occupying the leading position in northern China, and establishing long-term close cooperative partnership with publishing houses, thousands of suppliers and Xinhua Bookstore all over the country. The business scope also includes: purchase and sale of printed matter, copyright trade and external publishing, distribution and printing trade, Internet publishing, distribution, advertising, exhibition, cultural services, domestic and foreign investment, asset management and operation.
Companies under the company have strong strength and high popularity in the same industry in China, including Liaoning Science and Technology Publishing House, Liaoning Fine Arts Publishing House, Liaoning Electronic Publishing House, Wanjuan Publishing Company, Liaohai Publishing House, Liaoning Children Publishing House, Feng Chun Literature and Art Publishing House, Liaoning Audio-visual Publishing House, Liaoning North Publishing Co., Ltd., Xinhua Bookstore North Book City Co., Ltd., Liaoning Xinhua Bookstore, Liaoning Publishing Company, Liaoning Printing Materials Co., Ltd., Liaoning Bill Printing Co., Ltd. and other enterprises.
Focusing on content innovation and market innovation, the company is committed to building a fast, efficient and open publishing media service system, providing high-quality publishing services for domestic and foreign copyright owners and other copyright owners, providing smooth channels for domestic and foreign publishers, and leading China's publishing industry to the world. Through product research and development with independent intellectual property rights, it has established business cooperation with more than 20 countries, such as the United States, Germany and France, which has driven China books to "go global" on a large scale. Created a number of firsts in the domestic publishing industry, formed a distinctive social image and market value, and became a well-known brand in China publishing industry.
The company is actively committed to promoting diversified investment and management of cross-media and cross-regional cultural-related industries through capital operation and brand operation. While constantly strengthening and expanding its main business, it seeks rapid development in other media fields, so as to continuously improve the company's core competitiveness, cultivate new economic growth points, become a leading producer of published content in China, a supplier of media products and an investor in the publishing industry and cultural-related industries, and provide good benefits for the production and dissemination of excellent and best-selling publications and cultural products at home and abroad.