1, different affiliation: Vantage Black & Decker is a subsidiary or branch of Vantage Group. They are independent in brand, but Vantage will provide them with service support. This means that Vantage Black & Decker and Vantage belong to different levels in organizational structure. Vantage is the parent company and Vantage Black & Decker is its subsidiary.
2. Different market positioning: Vantage mainly targets consumers in first-tier cities, and its product positioning is biased towards high-end markets. Vantage Black & Decker mainly focuses on the markets of second-and third-tier cities, and also has a wide range of sales in the international market, exported to more than 100 countries. This shows that there are differences between the target market and the consumer groups.
3. Different operating modes: Vantage Black & Decker and Vantage also have different operating modes. Vantage mainly focuses on high-end consumers in the first-line market, and pays more attention to product innovation and service quality. And Vantage Black & Decker, because it mainly faces the second and third tier markets, pays more attention to the cost performance and market coverage of products. This difference makes them different in operation strategy, sales channel and marketing strategy.