Lead: Long-term plan, quality first, quality is the life of an enterprise, and quality is the fundamental guarantee for its development. TQM is conducive to improving the quality of enterprises, enhancing their market competitiveness, improving product quality, improving product design, speeding up the production process, encouraging staff morale, enhancing quality awareness and improving product after-sales service. Total Quality Management (TQM) is defined by feigenbaum as:? It is an effective system to conduct market research, design, manufacture and after-sales service at the most economical level, fully meet customers' requirements, and integrate the activities of various departments in the enterprise to develop, maintain and improve quality? . Its basic content can be summarized as? Four comprehensive? (that is, total quality management; Whole process management; Fully participate in quality management; Integrated management) and? All four? (that is, everything is for the user; Everything is based on prevention; Everything is based on facts and data; Everything follows the rules). The implementation of total quality management in enterprises is conducive to improving the quality of enterprises and enhancing their market competitiveness. It can improve the product quality, reform the production process, speed up the production process, inspire staff morale and enhance quality awareness, constantly improve the after-sales service of products, improve the acceptance of various markets, reduce the cost of operation and on-site maintenance, reduce the risk of loss, reduce accidents, satisfy customers and maximize the interests of enterprises.
1, the content of total quality management
The comprehensiveness of the total quality management process determines the content of total quality management, including the quality management of four processes: design process, manufacturing process, auxiliary process and use process.
1. 1 design process quality management content
The main work includes setting product quality objectives according to user needs, scientific and technological information and business objectives through market research; With the participation of sales, use, scientific research, design, technology, system and quality control, organize review and verification to determine the appropriate design scheme; Ensure the quality of technical documents; Do a standardized review; Supervise and abide by the working procedures of design and trial production.
1.2 Contents of quality management in manufacturing process
The main work includes organizing quality inspection; Organize and promote civilized production; Organize quality analysis and grasp the quality trend; Organize process quality control, establish management points, etc.
1.3 auxiliary process quality management content
The main contents are: do a good job in quality management of material procurement and supply (including outsourcing preparation), ensure procurement quality, strictly check and accept incoming goods, and provide all kinds of materials needed for production on time according to quality and quantity; Organize equipment maintenance and keep the equipment in good technical condition; Do a good job in quality management of tool manufacturing and supply.
1.4 Use the content of process quality management
The main work contents are: to carry out technical service work and deal with the quality problems of ex-factory products; Investigate the use of products
Effects and user needs.
2, the implementation of total quality management in enterprises
Quality plays an important role in modern society and economic development. Nowadays, the development of science and technology in the world is changing with each passing day, and the market competition is becoming increasingly fierce. Product quality is the foundation of enterprise's survival and development, and it is the most essential content of enterprise's recognition and development in the market. In the final analysis, the core of competition is technology and quality.
2. 1 Improve the overall quality awareness of all employees.
Consciousness determines action, and the implementation of any management measures should be unified. First of all, the cognitive level of enterprise leaders is very important, and it is necessary to lead all employees to carry out total quality management activities in an in-depth and lasting manner. Secondly, through the knowledge propaganda and training of total quality management, we should improve the quality consciousness of every employee, enhance the quality consciousness, improve the technical skill level and apply it to production practice. At the same time, strengthen professional ethics education, emphasize the concept of common development between employees and enterprises, improve employees' sense of responsibility and enhance their sense of mission to enterprises.
2.2 Do a good job in organizing and coordinating the whole process of quality management.
First of all, we must clarify the quality functions of various departments and establish and improve a strict quality responsibility system. Secondly, a comprehensive functional management institution must be determined.
2.3 Total Quality Management focuses on efficiency
TQM emphasizes quality in a broad sense, which is consistent with reducing costs and improving efficiency. The purpose of implementing total quality management in enterprises is to reduce the ineffective labor and material consumption in the whole production process and each working procedure, reduce the production and operation costs, produce products that customers are satisfied with, improve the economic benefits of enterprises, enhance their competitive strength and promote their development and growth.
Liu Yuanzhang, an academician of the International Academy of Quality, pointed out that the best thing in the world is total quality management. With the continuous development of economy, the market competition is becoming more and more fierce. In order to gain a foothold in such fierce competition, we must fully tap and utilize the internal resources of enterprises. As an integral part of enterprise management, quality management plays an important role in enterprise management. With the rise of scientific and technological revolution and its quality challenges, people's methods and means to solve quality problems will be more abundant and perfect, and quality management will also develop to a newer stage.
3. Development of Wanzhong Industry in Hainan
Hainan Wanzhong Industrial Co., Ltd. was established in May, 1996, with a registered capital of 20 million yuan. Is a professional company engaged in tropical high-efficiency agricultural planting, processing and sales. After more than ten years' development, it now has five branches, namely Ledong, Dongfang, Baisha and Tissue Culture Breeding, as well as a banana Fusarium wilt control institute. Now it has become the largest agricultural development enterprise in Hainan, one of the banana planting and export bases, and also the banana export record management base in Hainan Province. In 2002, the company was awarded? Key leading enterprises of agricultural industrialization in Hainan Province? Since 2005, the company has won awards for many years? Outstanding leading enterprises in agricultural industrialization in Hainan Province? . Cultivating high-quality banana tissue culture seedlings, comprehensive balanced fertilization and soil improvement, water-saving sprinkler irrigation and integrated management of water and fertilizer, and strict management of high-quality banana production. Jianfengling brand banana is excellent in appearance, sweet and delicious, and was awarded by the Ministry of Agriculture in 2006. Green food? Certification, in 2009, the company passed the good agricultural GAP certification. Always adhere to the quality as the center, fundamentally ensure the high level of enterprise management efficiency.
3. 1 ? Technology-guided planting? Is the core idea
Adhering to quality management is not only a management strategy of managers, but also a differentiated strategy for enterprises to establish a favorable competitive position. At present, the market competition is characterized by quality competition. If an enterprise cannot form its own independent and competitive quality culture for a long time, it will be difficult to embark on the road of sustainable development.
The company advocates the planting concept with science and technology as the core, and actively carries out scientific research project cooperation, product and technology research and development with domestic and foreign scientific research and teaching units. Through cooperation with teaching and scientific research units, the company has made great efforts in new products and technologies.
Some progress has been made in technology introduction and scientific and technological services. Based on the core concept of science and technology leading planting, the company has derived a set of operating system and corporate culture atmosphere that pursues Excellence. Establish a people-oriented, quality-oriented and Excellence-seeking corporate culture with strong banana planting cultural characteristics, thus laying a solid foundation for the company's further development and promotion.
3.2. Superior hardware and software environment for R&D, production, service and management.
The company has always attached importance to the development and application of agricultural science and technology. With limited financial resources, we have continuously increased investment in scientific research, innovated the mode of scientific and technological cooperation, carried out research on the breeding of new banana varieties and the control technology of banana wilt, and also invested in transforming the banana seedling tissue culture center to strengthen the breeding and trial planting of new banana varieties, which not only meets the company's own needs, but also provides high-quality banana seedlings for other banana growers and neighboring farmers. At present, high-quality bananas 12000 mu and pineapples (2000 mu) are planted, and the production has entered the track of large-scale and intensive development. In recent years, the company has firmly grasped the national banana industry upgrading plan, the construction of Hainan as an international tourist island and the construction of Ledong County. National modern agriculture demonstration zone? Strategic opportunities, timely adjust development ideas, conform to industrial orientation, expand business models, and prepare? Hainan Banana Industry Industry-University-Research Demonstration Park? Master plan. Through five years' efforts, relying on Ledong County, a superior banana producing area in Hainan Province, and the banana industry foundation in Hainan Province, we will expand the leading role of enterprises in the banana industry and build a modern agricultural demonstration park integrating scientific research, industry and tourism. Will a huge service-oriented and management-supplemented? Industry-University-Research? Garden-style banana production base will become the most beautiful agricultural sightseeing landscape in the area. The company not only pays attention to the investment in scientific research and development, but also pays attention to the cultivation of scientific and technological innovation talents and the practical application and promotion of scientific and technological innovation. Over the years, the company has strengthened technical cooperation and exchanges with Nanjing Agricultural University, South China Agricultural University, Hainan University and other scientific research institutions. With strong technical force, standardized production management, strict quality control machines and effective marketing strategies, the company has developed rapidly in the banana field and promoted the great development of local banana industry and tropical high-efficiency agriculture. This has effectively promoted the rapid and healthy development and growth of the company.
3.3. Excellent product quality and innovative marketing.
In recent years, China's food safety accidents have remained high and even intensified. The pursuit of green food has become people's desire for health. Therefore, banana industrialization enterprises and banana professional cooperative organizations should actively declare the certification of pollution-free agricultural products, green food and organic food to meet the consumers in each sub-market. On the basis of the national and Ministry of Agriculture's pollution-free banana production technical regulations, combined with the international advanced technology in the same industry and the company's practical experience, the company summarized and formulated the enterprise standards of Banana Production Technical Regulations, Banana Quality Classification and Packaging, and Banana Tissue Culture Seedlings, and published and promoted them, strictly controlling the production and sales channels of green food, and grasping the production and sales of green food from the source. At present, the comprehensive control of Fusarium wilt, the re-application of organic fertilizer and biological fertilizer, the integration of water and fertilizer, the pest control by solar light trapping, mechanized operation, product storage and transportation and quality inspection have been basically realized. Comply with national food safety? Three products and one standard? Product certification standards, extensive application of organic fertilizers and biological fertilizers, purchase of the most advanced domestic solar lighting trapping and pest control devices, minimize the use of chemical fertilizers and chemical pesticides, reduce chemical residues in bananas and soil, and greatly improve product quality. ? Jianfengling brand banana is the most influential and well-known brand in Hainan province, and it is also a famous agricultural product in China. It sells well in more than 20 provinces, municipalities and autonomous regions, especially high-end supermarkets, and becomes a company that sells in bulk to Japan and Russia. Established a stable consumer group with high brand loyalty, great satisfaction and wide range.
4. Summary
A long-term planning, quality first, quality is the life of the enterprise, quality is the fundamental guarantee of enterprise development. The application of total quality management in enterprises is conducive to improving the comprehensive management quality of enterprises and enhancing their market competitiveness. It can not only improve product quality, reform production technology, speed up the production process, but also inspire staff morale, enhance the quality awareness of enterprises, continuously improve the after-sales service of products, increase the acceptance of various markets, reduce the cost of operation and on-site maintenance, reduce the risk of loss, reduce liability accidents, satisfy customers and maximize the interests of enterprises.
The development of enterprises must also break through the restrictions of administrative regions. Banana producing provinces in China mainly include Hainan, Guangdong, Guangxi and Fujian. Different provinces compete with each other to some extent, but they are also highly complementary. Realizing the complementary advantages among provinces can maximize the advantages of marketing network and improve the economic benefits of the whole industry.
An enterprise, no matter how gorgeous its products are, has no quality, and its life is short. If an enterprise wants to survive and develop continuously, it must first win by product quality and efficient quality management operation, then establish a social reputation with its own corporate culture and high-quality products, and continuously enhance the market competitiveness of its products. Total quality management is a management mode, a means rather than an end. Its implementation should and must change with the purpose, and the total quality management that focuses on inward management should be transformed into a more systematic quality management suitable for outward management. At present, more and more people are increasingly aware of the importance of quality and the universality and effectiveness of total quality management. In a word, quality is the foundation and statement of an enterprise. Only by putting quality first in the work of the whole enterprise, taking it as the life of the enterprise, being meticulous, striving for perfection, and always maintaining high quality and efficiency, can the enterprise be in an invincible position in the fierce competition, and can it truly prosper the country with quality and win with quality.
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