In 2022, with the brand-new FastData product system and cloud priority strategy, the brand of Dipu technology enterprises will also be updated and upgraded, and in the future, it will provide more valuable products and services to users around the world with a brand-new brand image; In this process, the DEEPNOVA developer community will also gather a group of like-minded partners, strive to become a continuous contributor to the open data stack, and connect every corner of the world with data intelligence technology to meet the arrival of the era of data cloud services.
New slogan: data intelligence connects the world
DI world
Connecting the world with data intelligence is to make data, a new social production factor, more convenient for enterprises and individuals to apply. Data intelligence technology helps us to deal with massive, real-time and diverse data assets, and constantly develops and evolves, benefiting the business world and social life.
What supports the brand vision of "connecting the world with data intelligence" is the brand spirit of Dipu Technology: innovation, openness and trustworthiness.
innovate
reform
This is Dipper's attitude towards products.
Dipper insists on product innovation. The company owns 260 trademarks, 265,438+00 software copyrights and 70+ core patents.
open
open
This is Dipper's attitude towards technology.
Dipper actively embraced open source and founded the DEEPNOVA developer community, hoping to work with global developers to promote the development of data intelligence technology and empower thousands of industries.
trust
trustworthiness
This is Didi's attitude towards customer service.
Dipu has a perfect technical service system and always adheres to the business philosophy of "customer first", and has successfully served more than 200 well-known large and medium-sized enterprises.
Dipper Technology owns several product brands and technology brands. Dipu Technology, as the main brand, forms a synergistic effect with its brand.
Logo upgrade: not just a dark number
The LOGO of Dipper Technology is in the form of water drops.
"Water" has a generous and tolerant image in China traditional culture. "Being kind as water" can tolerate and nourish all things. As a cutting-edge technology company, Dipper adheres to the concept of "technology is good" and hopes to promote scientific and technological progress with little effort, so that high technology can benefit everyone in society.
The logo graphic means "every effort". The water drop contains three small molecules, which respectively represent the technology, products and services of Dipper Technology. The integration of the three constitutes the complete business ecology of Didi Technology.
Dipu Technology's LOGO is blue, which symbolizes the profundity, extensiveness and inclusiveness of the lake, and also symbolizes the inclusiveness and openness of "integration of lake and reservoir", which can accommodate many scientific and technological ecosystems. This is exactly Dipper's attitude towards technology-embracing open source and embracing the future.
Brand IP image: Xiao Xiong D.
Dipper's IP image "Xiao Xiong D" is inspired by Dipper's water-drop Logo silhouette. Xiao Xiong D is a polar bear, who lives in the arctic circle with extremely cold climate. She is optimistic and determined, and has strong viability. Xiao Xiong D represents the entrepreneurial spirit that Dipu Technology wants to convey-"sunshine is fearless, simple and sincere";
On the road of entrepreneurial innovation, we will always be "sunny and fearless". No matter the peak or the trough, we will remain optimistic and face difficulties; Treat team members and partners simply and sincerely, and give back every trust with rigorous products and meticulous services.
Extension and promotion of brand creativity
Do not forget your initiative mind, we are in a new wave of scientific and technological revolution and industrial transformation, and everyone can feel the changes brought by scientific and technological progress to social life. Dipper is honored to contribute to the development of the industry. In the future, we will never forget our initial intention, continue to improve, constantly iterate products, polish technology, and practice the brand vision of "connecting the world with data intelligence" with actions.