This man, who occupies an important position in the history of tobacco in China, has experienced ups and downs all his life. He once fell from the peak, was imprisoned, and started his business again at the age of 75. Nine years later, he was worth over 100 million yuan, started his business twice and succeeded twice. From the tobacco magnate in China to the orange in China, Chu's legendary story can be written into the best inspirational entrepreneurial case in China.
In my memory, Chu Shijian has a sentence that impressed me deeply: "When I am doing things, I am not afraid of losing myself, but I am afraid that others will lose!" I think this is the truest portrayal of Chu's life, and it is also the key to why he started his business twice and succeeded twice!
1: Tobacco King Chu Shijian
1986 10, Yuxi Cigarette Factory was integrated with Yuxi Tobacco Branch and Monopoly Bureau, and "three brands and one team". Chu Shi Jian has been the director, manager and director of the Monopoly Bureau for three consecutive years.
Power is in hand and the reform is ambitious. Subsequently, Yuxi Cigarette Factory established 1 10,000 mu high-quality tobacco planting demonstration fields in Yuxi, Tonghai and Jiangchuan. At the same time, it signed a contract with 8,930 tobacco farmers in 37 towns and counties to plant 50,000 mu of tobacco according to the regulations formulated by the tobacco factory. However, once the weather was bad, it started to hail and hit a farmer's tobacco leaves. Great, peasant woman. Yuxi cigarette factory bears the losses caused by the weather. In this way, Chu's generosity touched the farmers nearby, and everyone willingly provided tobacco leaves to Yuxi cigarette factory.
Since then, Chu initiated the "first workshop" mode, which greatly improved the production efficiency of Yuxi cigarette factory. 1987, Yuxi cigarette factory has surpassed Shanghai cigarette factory and become the first in the domestic tobacco industry. Since then, major domestic cigarette factories have sent people to Yuxi cigarette factory to learn from them. Chu Shijian is a very happy person, and he does not intend to monopolize the "first workshop" mode.
2. Chu Shijian: An orange that has been planted for ten years
200 1, after Chu got out of prison, his relatives and friends around him helped him arrange a life of providing for the aged, but Chu didn't want to provide for the aged like this. He wanted to do something big, considered several industries and finally decided to grow oranges. Because Chu had a deep research on agriculture, he knew that oranges had high nutritional value and were not popular in the local area at that time. Chu was full of confidence, but everyone advised him not to. It is more appropriate to support the elderly at home and spend their old age with their wives, but Chu said that others can do the same!
In this way, Chu Shijian and his wife learned how to grow oranges from scratch, consulted their own books and materials, and sought advice from experts. In this way, they worked hard and began to grow oranges!
Growing oranges well is not that simple. As we all know, agriculture is an industry with very high technical barriers. From the beginning of water source to the cultivation of soil, the proportion of organic matter, the frequency of pruning and the number of fruits need to be strictly controlled, and these conditions are different every year, and new problems will appear every year, so we should constantly come up with countermeasures.
In this way, step by step, the scale of Chu's orchard has expanded to tens of thousands of acres, with an annual output value of tens of thousands of tons. From a layman, he became the "orange king" of China.
To sum up:
Chu Shijian is the creator of miracles. In his life, he not only achieved himself, but also revived one enterprise after another, and even reached an unprecedented peak. He turned the poor Yuxi cigarette factory into a tobacco giant in China, founded hongta group, and then got into deep trouble. After he was released from prison at the age of 73, he returned to his old job and turned a Huangshan Mountain into a golden "Orange Mountain". His rigorous, objective, patient, dedicated, persistent and dedicated work style has created a colorful life. Therefore, Wang Shi said that the key to measure a person's success is not how much wealth he has created, but his toughness when he hit the bottom, and Chu Shijian's toughness is worth learning all his life! Farewell, Chu! May there be no pain in heaven, and may your love last forever!