But who would have thought that the "Beijing Medical Link", which has facilitated 55 million people to seek medical treatment, basically has no support from government funds, but is supported by one person. ......
On April 18, a notice about "Beijing Medical Communication Shutdown" became popular on the Internet.
Beijing Yihe Spring Technology Co., Ltd., the builder and operator of Beijing Medical Transmission Online System, said that due to the investor Bank of Beijing's failure to fulfill its capital contribution obligations, it has undertaken several hundred million yuan of operating funds alone in seven years, and it has run out of ammunition and can only choose to stop.
A stone stirred up a thousand waves, and people realized the twists and turns behind the "Beijing Medical Link".
This is a thought-provoking entrepreneurial story.
The developer's name is Ma Jun. Seven years ago, at the age of 29, she won the development and operation of the Beijing Jingyitong online platform project and firmly stood on the slogan of "Internet+medical care".
But the development of the story is not what people think.
In the past seven years, they have not received a "penny" service commission from users, and the project funders have not fulfilled the operation and maintenance expenses. She had to borrow money to advance the expenses, which exhausted hundreds of millions of RMB from her parents and friends.
Now, she is in a dilemma.
On the one hand, the capital chain breaks at any time and faces the risk that the platform will stop serving; On the one hand, it consumes the last family property and maintains the normal registration and payment of patients.
There are abyss on both sides.
0 1 the growth path of Beijing Medical Communication
Ma Jun has been working on mobile payment before 20 15.
At that time, it coincided with "mass innovation and mass entrepreneurship", and the wave of mobile Internet swept all walks of life. It was at that time that Ma Jun began to look for the opportunity of "internet plus".
Beijing Yihe Spring Technology Co., Ltd. is a company founded by Ma Jun..
At that time, WeChat payment required hospitals in Beijing to provide payment scenarios. Bank of Beijing hopes to connect more hospitals to Beijing Medical Link with the popularity of WeChat, while Ma Jun, who has been engaged in mobile payment before, can get through the needs of both and develop an online platform for Beijing Medical Link based on WeChat portal. It was just a trick of three parties, and Ma Jun successfully got the project.
"Jingyitong" medical card is a real-name registration system IC medical card with electronic wallet function jointly issued by Beijing Health Department and Bank of Beijing. It is different from the medical cards of various hospitals and can be used in all hospitals. However, only two or three hospitals were connected with Lean Connect at that time.
Ma Jun's task is to make "Beijing Medical Connect" move from offline to online.
In 20 15, Bank of Beijing, Tencent and Beijing Yihe Spring signed an agreement, "Using WeChat and WeChat payment, through the construction and operation of an information platform based on the Internet and smart Beijing Medical Communication application, we will create a new online and offline integrated smart medical service model to meet the growing medical service needs of the people under the new normal."
Stepping on the slogan of "internet plus", coupled with the state's encouragement of online booking and registration, and cracking down on scalpers, "Beijing Medical Link" has been well received and soared all the way.
By March of 20 18, the number of hospitals in Beijing Medical Association had reached 28, and the number of patients doubled, which surprised the partners.
The epidemic in 2020 boosted the rapid increase of users of "Beijing Medical Link". The data shows that as of May 2020, 283 1 10,000 cards have been issued, and the appointment rate of municipal clinics is nearly 90%.
Today, 85% of users have registered through online Jingyitong, and the cumulative number of users has exceeded 55 million. Beijing Medical Communication has also become an important channel for Beijing residents and patients from other provinces to come to Beijing for treatment during the epidemic.
where is the money to come from?
These well-known data did not bring sustained commercial value to Ma Jun and the company.
At first, Bank of Beijing paid Jardine Matheson 5 million "transition funds", and then there was no food.
Ma Jun first donated 45 million yuan and 60 million yuan to his friend Tian Tian Wealth Asset Management Company and Hetian Yu 'e Investment Holdings (including Beijing Fan Hua Xinxing Sports Development Co., Ltd.).
After the start-up funds were used up, I started to borrow money from my family and friends while coordinating the project funds with Bank of Beijing.
Ma Jun's parents did business in their early years and had some savings. "They give me 1 12 million every month. Everyone thinks this is a good project, because Northeasters come to Beijing to see a doctor and also use Beijing's medical services. "
However, Ma Jun thought of financing when his parents had no money to borrow and the investor's money was not in place. Investors gave her a blow and thought it was not a good investment project.
There are three reasons:
First, the project property rights are not clear. The online platform of Beijing Medical Link must be owned by the Hospital Authority, and the operation and maintenance data cannot be used for other purposes.
Second, the purchase of services and prices are not implemented in the terms of cooperation, which belongs to buying tickets after getting on the bus, and there are also disputes on the payment of cooperation fees.
Third, there is no extended business model.
As a private enterprise, it is impossible to provide free lunch to the society for free. From the perspective of profit model, public services such as appointment registration need to be purchased by the government or hospitals.
"1 14 registration platform" also undertakes some registration services, with an annual registration volume of about 7 million times, with a subsidy of 2 1 10,000 per 3 yuan.
Beijing Medical Link has registered about 35 million times a year, providing registration services for 6.5438+95 million people and comprehensive medical services for 500 million people. So far, it has not received this subsidy.
Then why hasn't the question of who will pay the bill been solved for seven years?
Some people think that:
First, Ma Jun's family conditions are relatively good, and everyone thinks it is a good project, so it will be posted today.
Second, the lack of communication experience and wisdom, that honestly do products and services is enough, simple thinking.
Third, the user data is constantly rising and busy with development and operation. It was not until the beginning of this year that I realized that it might threaten the normal service of the platform.
In the meantime, in order to cooperate with Bank of Beijing to make a smoother investment, Jardine needs to seek the status of a state-owned shareholder. Bank of Beijing introduced the investment of China Youth Travel Industry Development Co., Ltd. (hereinafter referred to as Youth Travel Industry), but ultimately failed due to various reasons such as equity disputes.
This round of tossing not only failed to give Jardine Spring a chance to realize liquidity, but also almost lost control of the company.
The idea of M&A loan and support from Bank of Beijing has also been postponed.
After the equity dispute came to an end, the COVID-19 epidemic broke out, and the number of online users of "Beijing Medical Link" further soared, and Jardine Matheson was even more short of funds in the spring.
She said that she had found Bank of Beijing several times to coordinate the payment, and the other party replied that it was necessary to evaluate Yihe Spring's investment, which would take at least two years.
The reality is that Ma Jun is worried that he won't last two months.
Including Ma Jun, Jardine Spring has three partners, all of whom are women. They were born in 1982, 1986 and 1988 respectively. None of them have children yet. "The mental pressure is too great, and it is all spent on this matter." Ma Jun's partner said.
"This team has not been paid for two months." On April 18, Ma Jun told the media with tears, "I really have no money to post, so I have to leave some money for my parents to support the elderly."
Therefore, she began to seek help from Beijing Health and Health Commission, Beijing Medical Management Center and Bank of Beijing, hoping that Bank of Beijing would implement liquidity as soon as possible.
what do you think?
All the above cases are complaints from Jardine Matheson, and Bank of Beijing did not respond to the specific details. Judging from the current situation, we have the following insights:
First, it is difficult to start a business, and we need to pay attention to products and survival.
As an entrepreneur, she is lucky and unfortunate. Fortunately, she stepped on the tuyere and did such a big project, which benefited tens of millions of people in Beijing. Compared with many entrepreneurial projects that give up halfway, Ma Jun is so successful.
After the news of the impending suspension came out, many people left messages on the Internet, saying that "Beijing Medical Link" made it much more convenient for them to register. I hope the relevant departments can help Jardine Matheson tide over the difficulties in spring. This shows that what Jardine Spring did has been recognized by the general public.
Unfortunately, as an entrepreneur, she didn't think well enough, only devoted her enthusiasm to making products, ignoring the survival of the whole team.
Second, it involves the public interest and cannot be stopped.
If you have no money, you can only stop operating, which is understandable, but you need to consider the social impact.
Since it is a social service product, it is necessary to assume greater social responsibility. This kind of practice, in order to force the palace to attract social attention and attract the attention of relevant departments, so as to achieve their own goals, is too hasty.
If the operation really stops, how can tens of millions of people in Beijing make an appointment to register? Who will bear the losses of those who signed up after April 20? Who will be responsible if the health and life safety of patients are endangered? Medical care is a topic of social concern, and impulsive behavior may cause instability and add congestion to society.
This is not to say that Ma Jun and others have no sense of responsibility. On the contrary, judging from their seven years of hard support and management, she has a sense of responsibility, and she should use this sense of responsibility to find a more reasonable solution to the problem.
For example, in a society ruled by law, the fundamental way to resolve disputes is to act according to law. If the investor agreed in the contract refuses to contribute, it is of course a breach of contract. But in the past seven years, apart from "reporting to the relevant government departments", has Beijing Yihe Spring Technology Co., Ltd. tried to solve the problem through legal channels? Is it too impulsive to rashly announce the suspension of Beijing Medical Communication after two days without exhausting legal means?
It is really difficult for operators, but this problem must have its historical reasons and must be solved by both parties.
Third, parents who are desperate for their daughters are admirable.
Part of the operating expenses of "Beijing Medical Link" were given by Ma Jun's parents.
For Ma Jun's seven-year entrepreneurial experience, her father didn't complain about losing so much money. "First, he thinks that I have raised so many employees and created so many jobs, which is a contribution to society; Second, as a user, he realized the convenience of medical services and often recommended them to others. He felt that we really improved the chaos of traffickers and had social value. "
What good parents are willing to give their all for their daughter's career?
Although the Ma Jun family has a certain economic foundation, such a huge system will be a bottomless pit and will gradually erode their savings.
They are all ordinary people, and they all need to eat to survive. I hope that the relevant departments can promote the settlement of disputes between the two sides, ensure that ordinary people in Beijing do not worry about seeing a doctor, and ensure that the efforts of this company and these families can be rewarded.
04 postscript
On the evening of April 18, the Beijing Municipal Health and Health Commission said that it had paid attention to this matter, and further urged and guided the two sides to proceed from safeguarding public interests, rationally resolve disputes according to law, and let the masses continue to obtain convenient online booking services.
Bank of Beijing also expressed its position, earnestly fulfilled its social responsibilities, continued to communicate with Yihe Spring, and strengthened coordination among all parties to ensure patients' normal medical treatment.
On April 19, Beijing Yihe Spring Technology Co., Ltd. announced that the company and Bank of Beijing Co., Ltd. will negotiate with a rational attitude on the historical investment and future operating expenses of the online system of Beijing Medical Information, so as to promote the final solution of all problems. During the negotiation between the two parties, the company will ensure the normal operation of the online system of Beijing Medical Communication.
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