Yizutang is an organization focusing on football training, and its business model usually adopts two ways: direct selling and joining. Under the franchise mode, franchisees generally need to pay a certain franchise fee to brand companies in order to obtain brand use rights and franchise support. However, the reason why Yizutang doesn't need the franchise fee is related to its own development strategy and brand concept.
For emerging brands, lowering the threshold for joining can attract more franchisees to enter the market and promote their own brands. At the beginning of the establishment of Yizutang, in order to expand the brand influence and market share, it may be decided not to charge the franchise fee temporarily.