Apple's organizational structure is divided into several departments, including hardware engineering, software engineering, global marketing and retail. Among them, the hardware engineering department is mainly responsible for developing and designing Apple's hardware products, while the software engineering department is responsible for developing, maintaining and updating Apple's various software applications. The global marketing and retail department is mainly responsible for the sales and marketing of Apple products.
Apple has always advocated innovative culture and emphasized the concept of "being different". This concept makes Apple one of the leading innovative companies in the world. At the same time, Apple also pays attention to formal aesthetics, product design and user experience. This corporate culture of pursuing perfection and innovation has also made Apple precipitate a strong brand culture and become a world-famous brand.