Enterprise concept is a representative enterprise belief formed by enterprises in the process of continuous operation and long-term development, inheriting the fine traditions of enterprises and adapting to the requirements of the times, actively advocated by entrepreneurs and consciously practiced by all employees.
Principle of enterprise concept
1) Personalization principle
The principle of individuation means that the creativity of enterprise design must make it have its own characteristics in the same industry.
2) Socialization principle
Although the concept must be personalized, it must be recognized by the society. Therefore, the development and design of the concept must conform to the values, morality and aesthetics of the public and consumers, so as to be recognized by the public and gain higher visibility and reputation.
3) the principle of simplicity
Enterprise concept is a high generalization of enterprise values, and its literal meaning must be concise, rich in connotation and easy to remember and understand. Concise, clear and novel corporate philosophy will be more deeply rooted in people's hearts.
4) People-oriented principle
The people-oriented principle is people-centered. Enterprises must use ideas as a management tool. The fundamental purpose of developing and establishing enterprise concept is to stimulate the enthusiasm and creativity of enterprise employees. Scientific enterprise concept and its effective implementation will make all enterprise employees respect and trust, and make the enterprise have a good atmosphere and environment.
5) Market principle
The enterprise concept must reflect the requirements of customers and competition. For enterprises, ideas are tools to guide their business activities, and enterprise activities are not only a process of meeting customers' needs, but also a process of competing with peers. Therefore, the concept of enterprise must contribute to this process.
Reprint the following famous enterprise concepts for your reference.
For enterprises, corporate philosophy is the precipitation of corporate culture and the essence that competitors can't copy. Therefore, successful enterprises have distinct corporate concepts.
IBM: "Seven C" Management Mode
IBM's business philosophy is simplified to "seven C" management mode. 1. Responsibility: Employees of an enterprise must be loyal to their duties, and their personal interests are subordinate to those of the enterprise. Second, cooperation: manifested in good personnel relations and the spirit of collective cooperation. Third, consultation: let employees participate in enterprise management, not in the form of orders but in the form of consultation. 4. Competition: Only when there is competition can there be innovation, and only when there is a strong team that dares to compete can there be a chance to win in the competition. Fifth, communication: leaders and employees of enterprises often exchange information, so that employees can better understand the practices of enterprises, thus reducing mistakes. Sixth, confidence: I have the confidence to do a good job and improve efficiency. Seventh, team spirit: an enterprise is like a big family, and every worker is a member of it. Only with the concerted efforts of Qi Xin can enterprises survive in the fierce competition and make great progress.
Hitachi: The Spirit of "Harmony, Honesty and Pioneering"
The business philosophy of Hitachi, a world-famous brand enterprise, is the spirit of "harmony, sincerity and development".
The so-called "harmony" means that all employees are moving towards a goal on the basis of free and frank discussion. A Japanese journalist once quipped, "Do you want to know how Hitachi succeeded? Then go and see their conference table. " Hitachi's conference table really hides a mystery-it is round, so that everyone attending the meeting feels equal and will not feel inferior no matter where they sit. Hitachi's "harmonious spirit" is also reflected in the fact that informal discussion has become a common practice of the company. A survey of 464 enterprises in China in the past year showed that employees made 23.53 million suggestions to their enterprises, among which Hitachi * * * made 42 1 000 suggestions, ranking first.
The so-called "sincere spirit" refers to providing users with high reliability products and warranty. When encountering faults and problems, we will help them solve them wholeheartedly immediately.
The so-called "pioneering spirit" is a vigorous entrepreneurial spirit that dares to innovate and strive for greater achievements. Hitachi has a slogan: "Persist in challenging new fields." Even if positive efforts fail, we should encourage them, not let them take responsibility.
HP: You are the company.
"You are the company" can be said to be the most successful and moving part of HP's business philosophy.
Hewlett-Packard Company in the United States has a tradition that all the things that designers are designing are placed on the desk without exception. Employees of the company can walk into the office at any time to fiddle with designers' designs, and even "find fault in every way" with these things being invented without scruple.
The principle of "adjacent table" was first put forward by Hewlett-Packard Company. It encourages every employee to look at what people at the next table are doing at work, whether they are in trouble or not, and think about whether they have better ways to help them solve problems smoothly. Everyone wants to highlight themselves, especially by showing their talents. Hewlett-Packard Company has grasped the employees' psychology, promoted everyone's dynamic role to the highest level of "you are the company", and made its employees make successful efforts beyond their responsibilities.
Toyota: When the towel is dry, it will squeeze.
"The towel will be squeezed when it is dry" embodies the thorough rationalization spirit of Toyota in Japan. Toyota is known for being stingy. The envelopes used by Toyota enterprises are all old envelopes. They put a piece of white paper on the used envelope, writing the name and address of the recipient, and continue to use it.
TEPCO: The Ideal Goal
Tokyo Electric Power Company of Japan is unique and unique. Regardless of the current cost level, they reset the "ideal cost", that is, the cost level at which the company can obtain the best economic benefits with perfect machinery, equipment and personnel. There are 22 kinds of operation and management tables compiled by the company's video tape factory, and each column contains various business processes from "current situation" to "ideal goal" in detail. Each process also includes four items: equipment efficiency, operation rate improvement, cost level and reduction of labor consumption, and each item is specifically implemented for every employee and every machine. After the implementation of this "ideal goal", the whole factory will be on duty according to the previous ideal goal, so as to maximize the production potential of employees and realize the advantages of "ideal management".
Intel: Job changes
In order to keep employees in the best working condition, Intel often makes employees jump ship. Last year, 20% of the company's 67,000 employees changed jobs within the company, which made the company's organization in a state of mobility. Because the company has been speeding up, the product development cycle is six months, which requires everyone in it to have strong adaptability. If you can't do this, you can't survive in the company. In order to make novices adapt to the high-speed working environment more quickly, there are a series of programs to help newcomers focus on the direction of today's scientific and technological development through the daily operation of the company. The company also has special bonuses to reward advanced individuals and collectives.