First place Yi Shenzhou Public Relations
Second place Ogilvy PR
Third place David PR
Fourth place, Edith PR
Fifth place Blue Cursor PR
The 6th Mu Qing PR.
Seventh place Lingsi PR
Pioneer of the eighth triumph
The ninth encore consultant
The 10th Boya Public Relations
From this year's list, two characteristics can be clearly seen.
First, the rise of local online public relations companies is more obvious, and the situation that their strength is better than that of foreign companies is more clear;
Second, the network has become an important part and irreplaceable way to solve the crisis.
Now is an era of rapid development of the Internet. With the popularity of the Internet and the increasing use of the Internet by the public, the Internet has had a great impact on the public opinion orientation and evaluation of public events. Internet has become the first source of consumers' influence and evaluation on a brand or commodity. The information on the Internet spreads rapidly and can have a great influence in a short time. Internet has increasingly become the main position of daily public relations activities of enterprises. Expand external publicity and establish corporate brand. According to the report of China Internet Network Information Center (CNNIC), by the end of 20 10 and 12, the number of netizens in China reached 457 million, and the number of mobile phone users reached 303 million. The cost of online publicity is relatively low, targeted and efficient, and the role of online publicity is expanding day by day, which also plays an important role in promoting the formation of corporate reputation.
Promote communication and coordination, reduce negative reports: the network can expand corporate brand promotion, but it will also have a negative impact on corporate image. If enterprises do not attach importance to the communication function of the network and do not explain some negative news about their own enterprises in time, it may lead to a serious public relations crisis and damage the external image of enterprises. With the rapid spread of network information, any small problem may become a hot topic of public opinion in a certain period of time. Enterprises should always pay attention to the changes of online word-of-mouth in their daily management and operation, prevent some small problems or negative reports from expanding into big problems or national news, eliminate negative reports in time and prevent incidents from expanding.
As a product of the development of the Internet, most online public relations companies have emerged in recent years. However, due to the rapid expansion of the market, online public relations companies, especially the domestic online public relations industry, seem to be somewhat mixed. Fortunately, we can clearly see the efforts and self-discipline of some listed companies through the evaluation of online public relations companies year after year. What is commendable is that a number of local online public relations companies, such as Mu Qing Public Relations and Dis Public Relations, flaunt themselves, take the industry as their own responsibility, advocate self-discipline, serve enterprises in a formal and legal way, and put an end to malicious online marketing behaviors, thus setting a good model image for the industry. It not only exerts its own brand influence and powerful advantages to the extreme, but also promotes the benign development of the physical industry. We also expect more and more responsible local online public relations companies to be listed, and we also expect a group of powerful online public relations companies to bring us more exciting!