Business philosophy: make the best air conditioner and dedicate it to consumers.
Management philosophy: there is no end to innovation.
Management features: rationalization, scientificity, standardization and networking.
Service concept: Every little thing you do is a great event for Gree.
Human resource concept: people-oriented vision: to build a world-leading air-conditioning enterprise and achieve Gree's century-old world brand.
Mission: Carry forward the industrial spirit, pursue perfect quality, provide professional services and create a comfortable environment.
Core values:
Less empty talk and more practical work.
Quality first, customer satisfaction
Loyal, friendly, diligent and enterprising.
Integrity management, multi-party * * * win-win situation
Love and dedication, pioneering and innovative.
Gree culture, which is law-abiding, honest and trustworthy, takes "faithfulness, sincerity, novelty and propriety" as its core values, "loyalty, friendliness, diligence and enterprising" as its entrepreneurial spirit, "less empty talk and more practical work attitude", closely combines the actual situation of China's reform and opening up, and takes contemporary "people-oriented" as its core, forming a realistic culture of outreach and restraint. This unique corporate culture supports the company's consistent pursuit of Excellence and innovation, improving the quality of human life, promoting social progress and creating the greatest wealth for society.
Reality is honesty, hard work, seeking truth from facts and being practical.
"Reality" is reflected in the company's strategy of seeking truth from facts, seeking truth from facts and being pragmatic, and adhering to the road of specialization and steady development; In market operation, we should oppose false propaganda, truly meet customer needs through high-quality products, establish a good reputation and win the market; Establish a down-to-earth work style, do things in a down-to-earth manner, do more practical things and talk less; Maintain the good moral character of employees, "be honest, tell the truth and do practical things", and put an end to fraud.
Faith-faith, trust, honesty, credibility and loyalty.
It is the firm belief of all staff to create high-quality products and provide a comfortable living environment for mankind. Trust is the "meritocracy" of the company's employment mechanism; The trust and authorization of company leaders to middle-level cadres, and the mutual trust of middle-level cadres to grass-roots employees and employees. Integrity is our business philosophy. Honesty to consumers is "don't treat consumers as experiments" and dedicate high-quality products and services to global customers; Honesty to dealers and suppliers is to form a strategic partnership and achieve a win-win situation for all parties; Being honest with shareholders means making careful decisions and trying to create maximum value for shareholders; Honesty to stakeholders means adhering to credit and morality, paying taxes according to law, building a harmonious society, taking the initiative to assume corporate citizenship responsibilities and making due contributions to the country and society.
Honesty-honesty and self-discipline.
The company is the foundation of employees' survival and development, and the development of enterprises determines the future and outlet of employees. Only when the enterprise develops can employees have hope. Only when all employees are honest and trustworthy can they form strong motivation and good entrepreneurial spirit, and all employees can work together towards the goal; The dedication and selfless dedication of all staff is a powerful guarantee for the company's success.
New-innovation, pioneering and enterprising.
Through the continuous innovation of technology, management and marketing, the company continues to create brilliance. The company encourages innovation and requires employees to respect science, but they are brave in innovation and abide by the system, but they are good at breaking through, down-to-earth but working hard to create greater value.
Politeness means respect, equality, friendship, unity and cooperation.
The company is people-oriented and respects employees. Establish a human resource system in the whole process (training, training, appointment and promotion) of "appointing people on their merits and giving full play to their talents"; Require employees to be polite to colleagues, customers and related personnel; Respect for leadership; Ordered to ban; Unite colleagues; Sincere cooperation; Treat people equally and get along well with each other.
Gree's corporate culture is based on "reality" and derives from "faithfulness", "sincerity", "novelty" and "courtesy".