The main contents of basic analysis include macroeconomic analysis, industry and region analysis and company analysis, among which company analysis is the focus of basic analysis. No matter what kind of analysis report, it will eventually be implemented on the trend of a company's securities price. Without a comprehensive analysis of the companies that issue securities, it is impossible to accurately predict the price trend of their securities.
The basic analysis takes the intrinsic value of enterprises as the main research object, and makes a detailed analysis of the macroeconomic situation, industry development prospects and operating conditions that determine the enterprise value and affect the stock price, so as to roughly calculate the long-term investment value and safety margin of listed companies, and compare them with the current stock price to form corresponding investment suggestions. According to the basic analysis, it is impossible to accurately predict the trajectory of stock price fluctuations. Only when there is enough margin of safety, buy and hold for a long time, and sell after the margin of safety disappears.
Content of company analysis
1, company financial statement analysis: financial statement analysis is based on certain principles and methods, through the further analysis, comparison, combination and decomposition of the company's financial statement data, to get new data, and use these new data to explain whether the financial situation of the enterprise is sound, whether the management of the enterprise is proper, and whether the business prospect of the enterprise is bright. The main objectives of financial statement analysis are the profitability of the company, the solvency of the company, the source of the company's funds and the use of the company's funds.
2. Company product and market analysis: mainly including product analysis and market analysis. The former mainly analyzes the company's product variety, brand, popularity, product quality, product sales and product life cycle, while the latter mainly analyzes the market coverage, market share and market competitiveness of products.
3. Analysis of major issues such as the company's asset restructuring and related party transactions.
Baidu Encyclopedia-Basic Analysis