Toshiba Image was acquired by 1 and 20 17. The acquisition of Toshiba Image is to apply the advantages of Japanese image quality processing to Hisense, while the acquisition of Gorenje is due to its high brand awareness, more markets in Europe and kitchen appliances technology. Toshiba group of Japan was established in 1875. At first, it mainly produced household appliances and heavy-duty motors. After years of development, we have gradually transformed into integrated electronic products including communication, electronics, digital and energy, and become a comprehensive enterprise involving many fields.
In June, 20021year, Hisense Household Appliances incorporated Nippon Sandian Company into its controlling shareholder. Founded in 1943, Sandian Company is a supplier of automobile air conditioners, and its main customers are Peugeot Citroen and General Motors. In Liu Buchen's eyes, this merger is an important step for Hisense to enter the automobile industry chain.