The rule of a century-old enterprise's success is extremely simple, but simplicity does not mean easy. Tolstoy said in the opening remarks of Anna karenin: All happy families are similar, and each unhappy family is unhappy in its own way. There are many similarities in the reasons for the success of a century-old enterprise, but the reasons for the failure of the enterprise are different. Only when enterprises are good at summing up experience, correcting mistakes and grasping laws can they move towards a farther future.
Features 1. Adhere to honest and trustworthy management.
Honesty is the premise for an enterprise to establish a good business reputation. Honesty wins customers and keeps customers. On the road of life, kindness is the compass of the soul, so that enterprises will never lose their way. The world is a huge echo wall. How you treat the world, the world will give you back. Enterprises pay good faith, and the return they get is a bright future. /kloc-More than 0/50 years ago, Meng Luochuan founded the world's first chain business model-Ruifuxiang.
Sam walton, the founder of American Wal-Mart Group, once said that Ruifuxiang, an ancient firm in China, was the first to inspire the establishment of Wal-Mart. 1900, a fire destroyed all the finance and accounts of Beijing Ruifuxiang branch, and Meng Luochuan, the owner of Ruifuxiang, posted a notice that all the money owed by our store to customers was returned and all the money owed by customers was cancelled.
Our shop will never close. This sincere way of doing business has made Rui Fuxiang's reputation for honesty spread all over the country. Excellent enterprise quality wins trust, good service touches customers and pays attention to credit to retain customers. Ruifuxiang always adheres to the integrity management concept of "honesty first, genuine goods, uncompromising price and childlike innocence", which makes the century-old enterprise highly respected and enduring.
Feature 2: Independent well-known brands
Brand is related to the image and popularity of the enterprise. There is inherent business logic behind the success of every brand. For traditional brands, it is the result of time accumulation. Classical culture is an important support for development. For the network celebrity brand, it is produced by consumption, and it will be irreplaceable only if it is at the forefront of fashion. Brand enhances the reputation of the enterprise.
Many successful enterprises show that brand building is a powerful guarantee for the success of enterprises. Historically, China has three national brands: tea, silk and ceramics. They went to the world through the Silk Road and swept the world, with a wide reputation and international influence. Chinese time-honored brands inherit traditional culture and ancient skills in the process of continuous innovation. Sichuan wine, Beijing-Shanghai dim sum and Guangdong herbal tea all have well-known old brands, which represent the familiar hometown flavor and capture the hearts of consumers.
Feature 3: Strengthen innovation-driven development
Innovation is the most important quality of enterprise management, and it is also the key for enterprises to climb the hill. Throughout history, innovation is the first driving force for the progress of human civilization and the decisive factor for the rise and fall of a country. All the good things in the world are the fruits of creation. 100 years ago, Henry Ford, the founder of Ford, asked customers everywhere, what kind of better transportation do you need? Almost everyone's answer is that I want a faster horse.
Ford was the first to invent the assembly line to mass-produce cars, making cars a mass product and entering thousands of households. It not only changed the mode of industrial production, but also had a great impact on modern society and culture, thus establishing Ford's unique position in history. Jobs said before his death that before the iPhone appeared, consumers didn't know what they wanted.
Today's era is the era of big data, and industries such as artificial intelligence, smart home and intelligent manufacturing have risen rapidly, creating unimaginable achievements. In 1950s, China Double became an important part of the equipment manufacturing industry chain in China.
But what to produce, how much to produce, where the money comes from, who to sell the products to, and so on. Enterprises never have to worry about it, just wait for the task from their superiors. However, under the condition of market economy, great changes have taken place in the internal and external environment of enterprises.
Only by establishing a perfect modern enterprise system can we perceive and adapt to changes in time and make scientific adjustments. From the transformation of China Shuangdie to the reloading of state-owned machinery, we pay attention to institutional innovation, constantly promote the modernization of corporate governance system and governance capacity, and constantly develop new products and lead the market with core technology and strong scientific research capabilities, thus pushing China's equipment manufacturing industry to the forefront of the world.
Fourth, pay attention to strategic management control.
The direction determines the future of the enterprise, and the road determines the fate of the enterprise. The strategic management of enterprise's expected development answers which direction the enterprise will develop in the future, where is the growth point and how to achieve growth. Direction is more important than effort. If the direction is wrong, it will run counter to it, and all previous efforts will be in vain. In the traditional industrial era, the growth path and mode of enterprises are relatively easy to predict. The growth curve of enterprises is rising smoothly.
As long as an enterprise chooses what to do or not to do, it is an either-or choice. Entering the era of emerging industries, new science and technology appear and are applied to industrial production, new production methods and management methods appear, emerging industrial products are updated quickly, and market demand changes greatly, which shows the importance of formulating enterprise development strategies. Joel Ross, a famous American management scientist, has a famous saying: an enterprise without strategy is like a ship without a rudder, which will only turn around in the same place.
Only when an enterprise has formulated a development strategy and defined its development direction can it be stable and far-reaching in the future. Only when the enterprise develops in the right direction and the growth mode is clear can it develop stably for a long time. For more than 100 years, BASF has been one of the largest chemical enterprises in the world. In order to maintain the company's leading strategic position in the world, BASF released a brand-new strategy in ludwigshafen on October 20th, 2065, which defined the future development direction of BASF.
After a comprehensive analysis of the new situation of the global chemical industry, a brand-new strategy with the strategic goal of improving the core competitiveness of enterprises has been formulated. BASF concentrates its product structure on six business areas, determines the market position of each business, clarifies its competitive advantages, optimizes its product structure, and establishes a high-performance organization that adapts to different competitive environments. Shougang Group has a development history of 100 years.
Shougang Group insists on solving all kinds of difficulties and problems faced by enterprises through development, scientifically determines the development strategy of the group and defines the development direction of Shougang Group. Shougang Group explores the construction of "2+6" business sector around two leading industries.
In the field of steel, improve industrial concentration, enhance core competitiveness, and build two business sectors: steel and mining resources. In the field of urban comprehensive service industry, to meet the requirements of the nature and functional orientation of the capital city, we will explore the construction of six business modules: urban infrastructure, energy conservation and environmental protection, health care, culture and sports, financial services and real estate.
Feature 5: Strengthen compliance management according to law.
Faced with the temptation of market interests, some business leaders only look at interests, but underestimate the "risk trap" at their feet and even turn a blind eye to the "open pit of risk". As a result, the interests of enterprises have not been obtained, but they have fallen into crisis, and even business leaders have been deeply imprisoned. Don't realize that risk is the biggest risk. As the saying goes, "if you suffer from loss, the disaster will be subtle."
In daily life, the rain in Mao Mao easily wets clothes. Because people are more alert when it rains heavily, people with umbrellas will hold umbrellas to keep out the rain, and people without umbrellas will run under the eaves to keep out the rain. But it's hard to feel the rain in Mao Mao, or it doesn't matter even if you do. I don't think it's enough to wet clothes. So I walked in the rain and got wet before I knew it.
All kinds of risks of enterprises also start from the end. The behavior, manners, a gesture, an action, an expression and a word of business leaders are all like the rain in Mao Mao. If you don't attract attention, you will intentionally or unintentionally wet your own clothes or other people's clothes. Wet other people's clothes, hurt other people's feelings, and wet your own clothes, which makes your life suffer losses. Efforts should be made to solve the problems such as weak awareness of risk management, imperfect internal control system and negligence in compliance, so that fear can survive and risk control can succeed.
Sixth, carry forward excellent corporate culture.
Corporate culture is the project of enterprise cohesion and vitality. The strength of the ship is in the sail, and the strength of the people is in the heart. Corporate culture is a solid support for enterprises to overcome difficulties and obstacles. Corporate culture is such a thing, sometimes invisible, but always felt. It exists in every employee's values and behavior habits, and also in every decision of the enterprise.
Corporate culture is full of philosophy, positive and rich in connotation, which is the spiritual wealth created by enterprises and reflects their mission, vision, purpose, spirit and style. Spiritual wealth travels through time and space, and the cause of struggle is passed down from generation to generation. A generation has a generation's mission and a generation has a generation's responsibility. The edification and inheritance of enterprises from generation to generation has formed a unique corporate culture. The fuel of culture and the beacon of spirit guide enterprises to move forward firmly on the bright road.
Efforts to grow will surely succeed; Go straight ahead and you will meet something beautiful. Excellent corporate culture turns spring breeze into rain and moistens things silently. Corporate culture infects, influences and inspires people with love and true feelings. All employees strive for the same goal, and they are lucky to work hard and happy to work hard. Corporate culture should be a guarantee for the healthy development of enterprises and a powerful force for forging a new journey and struggling for a new era.