UGG is actually a general term for this kind of wool boots originated in Australia, which means "ugly boots". 1978, Australian surfer Brian founded UGG brand in Southern California, USA, and first brought UGG boots to the United States, but its appearance was not appreciated.
1995, Dacres Outdoor Sports Company took over the operation, which made Hollywood stars put on snow boots and became popular in the United States, and then quickly gained recognition in many countries.
Detailed introduction:
1979, surfer brian smith bought some Australian sheepskin boots and brought them to the United States, and began to sell them in new york, mainly for surfers in California. Later, UGG Holding Company was established and registered the UGG trademark.
However, due to poor management, brian smith sold his shares to Dyke Outdoor Products Co., Ltd. on 1995, which made Hollywood stars put on clothes and became popular in the United States, and then gained recognition in many countries. In the winter of 2009, snow boots ushered in their spring with the momentum of UGG trademark of Dexter, and their sales soared and became famous overnight.