SAIC roewe and MG gained a lot in 2020. This year, the total sales volume of SAIC passenger cars was 658,000. In the last month of 2020, SAIC successfully entered the club with a monthly sales volume of 6,543,800+10,000. Its new cars listed in 2020, Roewe Rx5 Plus, Roewe iMAX8 and new generation MG5, have attracted consumers' attention.
As a senior network celebrity in the automobile circle, Yu Jingmin played a professional anchor during the epidemic at the beginning of the year, and "mixed" on the video platform. In the second half of the year, Roewe also continued this youthful style, changed its seriousness and set up a circle-breaking marketing with the "new national tide" people. Younger is also the specialty of MG brand, and the sporty design of several new cars has captured the goodwill of the younger generation.
Performance report
On April 2020 1 1 day, the Beijing News reporter learned from March 2020 that in the first quarter of 2020, SAIC sold a total of 679,000 vehicles, down 557 1% year-on-year. Among them, 236,5438+0,000 vehicles were sold in March, down 58.6% year-on-year and up 388.6% quarter-on-quarter. ?
In 2020, SAIC sold 5.6 million vehicles, ranking first in China in 15. Among them, SAIC's own brand sold 2.6 million vehicles, accounting for 46.4% of the total sales, reaching a new high; New energy vehicles sold 320,000 vehicles and overseas markets sold 390,000 vehicles, achieving an overall lead.