A few days ago, "Brand Frinance", a British professional consultancy engaged in brand value evaluation, launched the list of the top 500 global brands in 20 17. Google ranks first with a brand value of1094.7 billion USD. Apple and Amazon ranked second and third, with only 55 China brands on the list.
Among China brands, China Industrial and Commercial Bank ranks among the top ten in the world with a brand value of 47.8 billion US dollars, followed by China Mobile with 46.7 billion US dollars. In addition to a number of state-owned banks and listed central enterprises, Internet technology companies have shown great explosive power.
Alibaba ranked 23rd in the world and 4th in China, and its brand value increased by 48.5% year-on-year, from $654.38+08 billion to $32.9 billion. Huawei, Tencent, JD.COM and Wechat, which ranked behind, also saw great growth, with their brand values rising by 2 1.4%, 55.3%, 3 1.3% and 50.7% respectively.
Coca-Cola is listed in the food and beverage industry, and international brands such as Pepsi, Red Bull and Budweiser are all on the list. There are only three food and beverage brands in China: Yili, Maotai and Yanghe.
Brand Finance is a world-renowned brand value and strategy consulting company, which evaluates thousands of famous brands around the world every year and lists the most valuable brands in the annual Global 500 Brand Finance report.
In this year's selection, brand finance takes "a company is willing to pay for it as if it had never owned its brand" as the calculation value, and the selection dimensions include public familiarity, loyalty, promotion activities, marketing investment, employee satisfaction and corporate reputation.
The list also considers the ownership of the brand's future income.